Every year National Fisherman names three Highliners. These fishermen are not just rewarded for their considerable fishing skills, but also their commitment to the industry. I'm often amazed by how far some fishermen will go to promote their fisheries, protecting a way of life for themselves, other fishermen and often the coastal communities they call home.

So I was not surprised to see 2012 Highliner Dewey Hemilright starring in a recent video promoting his fishery on North Carolina's Outer Banks. Though the background is idyllic, Hemilright works hard throughout the year, gillnetting spiny dogs and targeting croaker and bluefish until April, longlining for mahimahi and tilefish in the summer and longlining for tuna and swordfish in the fall.

The video gives a taste of life on the 42-foot Tar Baby. He takes the time to explain his state's fisheries: How the Labrador Current and Gulf Stream converge to produce a diverse fishery. He points out technology on his boat in an easy to understand way. I believe this type of consumer education — direct from the fisherman — works better than any certification.

Speaking of Highliners, stay tuned for the announcement of our 2013 honorees, who will be named in our December issue.