With multimedia solutions in print and online, and an active, engaged readership base, National Fisherman media products deliver the broadest reach into the commercial marine industry. Advertising with us can help bring more customers to your business — don’t delay, contact a member of the sales team today!

General Info

Readers from coast to coast depend on it to stay up to date on news, regulations, fish stocks, to research purchasing decisions and to stay informed of the newest vessel and product technology. And, with the evolution of online advertising there are more options than ever for you to get your message in front of National Fisherman’s qualified audiences.

Whether you choose to advertise in print, online, or both, there’s no better way to make sure your advertising has a national reach as well as comprehensive regional coverage than by placing your ad with National Fisherman.

National Fisherman Readers:*

  • 62% actively use the magazine when making purchasing decisions.
  • 88% are involved in purchasing decisions.
  • After seeing an advertisement in National Fisherman 54% of readers bought a product or service and 99% either contacted the company directly or visited their website.

When National Fisherman readers and evaluating options prior to making a purchasing decision, they consider the brand name of the product to be very important in the decision making process. Consider the following:

GenInf-1-2010mediakit bargraph GenInf-2-2010mediakit piechart

*National Fisherman Reader Survey, Publisher’s Own Data

28,000** subscribers across the country use National Fisherman to:

  • Get new regulation information
  • Shop for communications equipment
  • Research new fishing technology
  • Buy a boat or improve their existing boat
  • Buy or research wheelhouse electronics
  • Repower their vessel
  • Identify websites for online research
  • Get show/even information
  • Network with other fishermen
  • Look for new products
  • Learn gear repair/improvement techniques

View the National Fisherman Verified Audit statement June 2016

Rate Card & Circulation Information

National Fisherman subscribers number over 30,000* and are primarily commercial fishermen who are vessel owners, captains or operators. An important large secondary audience consists of charter boat operators, workboat operators and other marine professionals. This totals tens of thousands of serious buyers of boats, electronics, engines and all types of fishing gear and services.

Display Advertising Rates

Black & White 12x 7x 4x 1x
 Full Page  3,970  4,260  4,550  4,840
 Junior Page  3,375  3,620  3,870  4,115
 1/2 Page  3,095  3,320  3,550  3,775
 1/3 Page  2,180  2,340  2,500  2,660
 1/4 Page  1,705  1,880  1,955  2,080
 1/6 Page  1,270 1,365  1,455  1,550


 Four Color 12x 7x 4x 1x
 Full Page  5,235  5,525  5,815  6,105
 Junior Page  4,640  4,885  5,135  5,380
 1/2 Page  4,360  4,585  4,815  5,040
 1/3 Page  3,065  3,225  3,385  3,545
 1/4 Page  2,590  2,715  2,840  2,965
 1/6 Page  2,155  2,250  2,340  2,435


 Cover Rates 12x 7x 4x 1x
 C2  6,425  6,800  7,180  7,555
 C3  6,030  6,380  6,725  7,025
 C4  6,625  7,015  7,410  7,800


4-C charge 1/2 page and larger: $1,265
4-C charge 1/3 and smaller: $885
2-C charge 1/2 page and larger: $395
2-C charge 1/3 page and smaller: $295
PMS color charge full page or fractional: $565

Display Ad Sizes & Dimensions

Full Page Trim Size – 8 1/8″ x 10 7/8″

Bleeds – Bleed size: 8 3/8″w x 11 3/8″h. Two-page spread: 16.75″ x 11.375″h. Keep live area, including test, a minimum of 3/8″ from trim edges of 8 1/8″ x 10 7/8″

Sizes and Dimensions (for live matter):

Unit Vertical (width x height) Horizontal (width x height)
 Full Page  7″ x 10″ (non-bleed)
 2/3 Page  4 9/16″ x 10″  7″ x 6 ½”
 Half Page  3 5/16″ x 10″  7″ x 4 7/8″
 Junior Page  4 ½” x 7″
 1/3 Page  2 3/16″ x 10″  7″ x 3 ¼”
 1/3 Page Square  4 9/16″ x 4 7/8″
 1/4 Page  3 5/16″ x 4 7/8″  7″ x 2 3/8″
 1/6 Page  2 3/16″ x 4 7/8″  4 9/16″ x 2 5/16″
 1/6 Page Square  3 5/16″ x 3 3/16″


Display Ad Configurations

NF AdSpecs configurations

Requirements & Material Specifications

Preferred File Format: High resolution, print-ready PDF

Other Acceptable formats – Ads should be created in In Design and must include all postscript printer and screen fonts. We accept supporting files for graphics, logos and art in the following applications.

  • Adobe Illustrator (v 11.0 and higher) eps/ai (PC or MAC) (All fonts should be converted to outlines, all logos should be embedded).
  • Adobe Photoshop (v 9.0 and higher) eps/tiff/pcx (PC or MAC) Text should be created in separate vector based program for optimum resolution.
  • Adobe Acrobat (v 7.0 and higher) Note: The resolution for pixel-based graphics must be no lower than 300 dpi. The resolution for line art (including all headlines and text) must be 1200 dpi for optimum resolution.

Production Charges – Production charges will be incurred for file preparation, or other services that may be required by the publisher to make the ad print ready. If supplied material does not meet size specifications or arrives without an approved color proof, charges may be incurred for resizing the ad or providing an approved color proof for press match.

Rate Card No. 88 Effective January 1, 2017

verified logo
Download a copy of the National Fisherman Verified Audit Statement.

*National Fisherman Verified Audit Statement June 2016

Special Issue Advertising Opportunities & Editorial Calendar

Ediorial Calendar

Issue Important Dates Special Feature/Highlight Bonus Distribution
Jan 17 Issue Ad Close: 10/31/16
Materials Due: 11/4/16
Mail Date: 11/23/16
Best New Gear, Crew Shots International WorkBoat Show- Nov 30 – Dec 1-2, 2016, New Orleans, LA
Feb 17 Issue Ad Close: 12/2/2017
Materials Due: 12/9/2016
Mail Date: 12/29/16
Diesel Directory East Coast Commmercial Fishermen’s & Aquaculture Trade Expo- January 13 – 15, 2017, Ocean City, MD Mass. Lobstermen’s Association – January 19 – 22,2017, Falmouth, MA; Eastern Canadian Fisheries Expo-  February 3-4, 2017, Yarmouth, NS
Mar 17 Issue Ad Close: 1/4/17
Materials Due: 1/6/17
Mail Date: 1/30/17
Safety Cotez Commercial Fishing Festival- February-2017, Bradenton, FL
Apr 17 Issue Ad Close: 2/1/17
Materials Due: 2/10/17
Mail Date: 3/1/17
Yearbook Maine Fisherman’s Forum- March 2- 4, 2017, Rockport, ME; Commercial Marine Expo- March 15-16, 2017, Providence, RI; Seafood Expo North America- March 19-21, 2017, Boston, MA
May 17 Issue Ad Close: 2/27/17
Materials Due: 3/3/17
Mail Date: 3/31/17
 Longline Technology ComFish- April-2017, Kodiak, AK
Jun 17 Issue Ad Close: 3/31/17
Materials Due: 4/7/17
Mail Date: 4/28/17
Boatbuilding Issue and Vessel Financing Weekend with the Fleet- May 27 – 29, 2017, Westport, WA
Pilot House Guide Port Section Ads-
Ad Close: 4/7/17
Materials Due: 4/14/17
Display Ads-
Ad Close: 4/14/17
Materials Due: 4/21/17
 Pacific Marine Expo; Fishermen’s Fall Festival
Jul 17 Issue Ad Close: 4/28/17
Materials Due: 5/5/17
Mail Date: 5/25/17
Fishfinding Vigor Seattle Maritime Festival- June 16-18, 2017, Seattle, WA
Aug 17 Issue Ad Close: 6/2/17
Materials Due: 6/9/17
Mail Date: 6/28/17
 Deck Equipment
Sep 17 Issue Ad Close: 6/30/17
Materials Due: 7/7/17
Mail Date: 7/28/17
Communication Electronics Maine Boats, Homes, & Harbors Show- August-2017, Rockland, ME
Oct 17 Issue Ad Close: 7/28/17
Materials Due: 8/4/17
Mail Date: 8/28/17
Marine Power Fishermen’s Fall Festival- September-2017, Seattle, WA; Working Waterfront Festival- September-2017, New Bedford, MA
Nov 17 Issue Ad Close: 9/1/17
Materials Due: 9/8/17
Mail Date: 9/28/17
Dec 17 Issue Ad Close: 9/27/17
Materials Due: 10/6/17
Mail Date: 10/28/17
Pacific Marine Expo Show Coverage Pacific Marine Expo – November-2017, Seattle, WA
Jan 18 Issue Ad Close: 10/30/17
Materials Due: 11/3/17
Mail Date: 11/22/17
Best New Gear, Crew Shots International WorkBoat Show- November 29- December 1, 2017, New Orleans, LA
Feb 18 Issue Ad Close: 12/1/17
Materials Due: 12/8/17
Mail Date: 12/28/17
Diesel Directory East Coast Commercial Fishermen’s & Aquaculture Trade Expo- January-2018, Ocean City, MD; Fish Canada Workboat Canada- January-2018, Moncton, NB


Pilot House Guide

The annual Pilot House Guide is the ONLY guide kept from Alaska Fisherman’s Journal with complete West Coast coverage! From Nome to Sausalito and beyond, thousands of fishermen rely on the Pilothouse Guide to help navigate their stay ports. Year after year, they have come to depend on this one of a kind resource. It’s not just the best choice; it’s the ONLY choice.

Buyer’s Guide

The National Fisherman Buyer’s Guide is a special advertising section that offers you a great low cost way to test the market or test the magazine. Advertise today in the Buyer’s Guide for just $395, the lowest cost entry into the only national commercial fishing publication.

Boat Pages/Marine Marketplace

Boat Pages is an advertising section for custom boatbuilders, brokers and boatyards. Marine Marketplace is an advertising section for dealers and distributors of marine products and fishing gear.

Classified Advertising

Business Classified Ad Rates

2016 NF ClassifiedRates

Download the Rate Card

Phone: 207-842-5496
Toll free: 800-842-5603

Contact a Sales Rep

Advertising Reps

Kristin Luke
Eastern United States & Canada, Europe & Africa
Phone: 207-842-5635

Jeff Powell
Gulf States, Mid-South States, Mexico, Central America, South America
Phone: 207-842-5573

Susan Chesney
Western United States & Canada, Far East & Pacific Rim
Phone: 206-463-4819

Print & Online Classified Advertising

David Cohen
Phone: 207-842-5496
Toll Free: 800-842-5603

Editorial Office

121 Free Street
Portland, ME 04101
Tel: (207) 842-5608
Fax: (207) 842-5609

NF SalesReps Map

Terms and Conditions

Agency Discount

15% commission to accredited advertising agencies. No commission on accounts unpaid 60 days from billing date. Agencies must supply material in the form of digital files and also provide an approved color proof as outlined in the Material Specifications section on the reverse side of this rate card.

Joint Liability

Advertiser and agency assume joint liability for payment of all debt incurred by agency on behalf of an advertiser. Space billed to an agency and unpaid 60 days after billing may be rebilled directly to the advertiser.

Credit Terms

Net 30 days from invoice date. We reserve the right to charge 1.5% monthly interest on unpaid balances over 30 days old. First-time advertisers must pre-pay first insertion, unless pre-approved by our Credit Manager. Credit applications are required of all new advertisers and agencies. A 5% discount off the gross price may be taken if payment is accompanied with insertion order. Any account sent to an Outside Collection or Legal Agency will be responsible for the fees charged in collecting the money owed. We reserve the right to put a hold on future advertising for any advertiser whose account is 90 days past due. These accounts may be sent to a Collection Agency. We must have signed authorization for all insertions for advertising.

Publisher’s Protective Clause

Advertisers and advertising agencies agree to indemnify and protect the publisher from any claims or expenses resulting from the advertiser’s unauthorized use of any name, photograph, sketch, or words protected by copyright or registered trademark. The publisher reserves the right to reject any advertising.


Full ad price will be charged for any cancellations after space closing date. Verbal commitments to advertise are confirmed in writing by publisher and are binding. Advertising placed by written contract is protected for term of contract after announcement of any rate increase. Contracts may be cancelled by either party with 30 days written notice, except cover positions which require 60 days written notice. Cancellation of a contract must be in writing and is subject to short-rate. Publisher does not guarantee: key changes or copy changes received after copy closing date, ad index listing, reader service numbers, or ads supplied with incorrect dimensions or otherwise not conforming to the mechanical requirements stated in this rate card.

Reader Service Online

National Fisherman introduces Reader Service Online – a fast and free service to receive product and company information at the touch of a button. Click on the Reader Service banner on our homepage and see our advertisers’ products and services, and hot-link to their websites.