With multimedia solutions in print and online, and an active, engaged readership base, National Fisherman media products deliver the broadest reach into the commercial marine industry. Advertising with us can help bring more customers to your business — don’t delay, contact a member of the sales team today!

General Info

Readers from coast to coast depend on it to stay up to date on news, regulations, fish stocks, to research purchasing decisions and to stay informed of the newest vessel and product technology. And, with the evolution of online advertising there are more options than ever for you to get your message in front of National Fisherman’s qualified audiences.

Whether you choose to advertise in print, online, or both, there’s no better way to make sure your advertising has a national reach as well as comprehensive regional coverage than by placing your ad with National Fisherman.

National Fisherman Readers:*

  • 62% actively use the magazine when making purchasing decisions.
  • 88% are involved in purchasing decisions.
  • After seeing an advertisement in National Fisherman 54% of readers bought a product or service and 99% either contacted the company directly or visited their website.

When National Fisherman readers and evaluating options prior to making a purchasing decision, they consider the brand name of the product to be very important in the decision making process. Consider the following:

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*National Fisherman Reader Survey, Publisher’s Own Data

28,000** subscribers across the country use National Fisherman to:

  • Get new regulation information
  • Shop for communications equipment
  • Research new fishing technology
  • Buy a boat or improve their existing boat
  • Buy or research wheelhouse electronics
  • Repower their vessel
  • Identify websites for online research
  • Get show/even information
  • Network with other fishermen
  • Look for new products
  • Learn gear repair/improvement techniques

View the National Fisherman Verified Audit statement June 2016

Rate Card & Circulation Information

National Fisherman subscribers number over 30,000* and are primarily commercial fishermen who are vessel owners, captains or operators. An important large secondary audience consists of charter boat operators, workboat operators and other marine professionals. This totals tens of thousands of serious buyers of boats, electronics, engines and all types of fishing gear and services.

Display Advertising Rates

Black & White 12x 7x 4x 1x
 Full Page  4,050  4,345  4,645  4,940
 Junior Page  3,445  3,695  3,950  4,200
 1/2 Page  3,160  3,390  3,625  3,855
 1/3 Page  2,225  2,390  2,550  2,715
 1/4 Page  1,745  1,870  2,000  2,125
 1/6 Page  1,295 1,390  1,485  1,580


 Four Color 12x 7x 4x 1x
 Full Page  5,315  5,610  5,910  6,205
 Junior Page  4,710  4,960  5,215  5,465
 1/2 Page  4,425  4,655  4,890  5,120
 1/3 Page  3,110  3,275  3,435  3,600
 1/4 Page  2,630  2,755  2,885  3,010
 1/6 Page  2,180  2,275  2,370  2,465


 Cover Rates 12x 7x 4x 1x
 C2  6,530  6,915  7,300  7,685
 C3  6,130  6,485  6,840  7,195
 C4  6,735  7,135  7,535  7,935


4-C charge 1/2 page and larger: $1,265
4-C charge 1/3 and smaller: $885
2-C charge 1/2 page and larger: $395
2-C charge 1/3 page and smaller: $295
PMS color charge full page or fractional: $565

Display Ad Sizes & Dimensions

Full Page Trim Size – 8 1/8″ x 10 7/8″

Bleeds – Bleed size: 8 3/8″w x 11 3/8″h. Two-page spread: 16.75″ x 11.375″h. Keep live area, including test, a minimum of 3/8″ from trim edges of 8 1/8″ x 10 7/8″

Sizes and Dimensions (for live matter):

Unit Vertical (width x height) Horizontal (width x height)
 Full Page  7″ x 10″ (non-bleed)
 2/3 Page  4 9/16″ x 10″  7″ x 6 ½”
 Half Page  3 5/16″ x 10″  7″ x 4 7/8″
 Junior Page  4 ½” x 7″
 1/3 Page  2 3/16″ x 10″  7″ x 3 ¼”
 1/3 Page Square  4 9/16″ x 4 7/8″
 1/4 Page  3 5/16″ x 4 7/8″  7″ x 2 3/8″
 1/6 Page  2 3/16″ x 4 7/8″  4 9/16″ x 2 5/16″
 1/6 Page Square  3 5/16″ x 3 3/16″


Display Ad Configurations

NF AdSpecs configurations

Requirements & Material Specifications

Preferred File Format: High resolution, print-ready PDF

Other Acceptable formats – Ads should be created in In Design and must include all postscript printer and screen fonts. We accept supporting files for graphics, logos and art in the following applications.

  • Adobe Illustrator (v 11.0 and higher) eps/ai (PC or MAC) (All fonts should be converted to outlines, all logos should be embedded).
  • Adobe Photoshop (v 9.0 and higher) eps/tiff/pcx (PC or MAC) Text should be created in separate vector based program for optimum resolution.
  • Adobe Acrobat (v 7.0 and higher) Note: The resolution for pixel-based graphics must be no lower than 300 dpi. The resolution for line art (including all headlines and text) must be 1200 dpi for optimum resolution.

Production Charges – Production charges will be incurred for file preparation, or other services that may be required by the publisher to make the ad print ready. If supplied material does not meet size specifications or arrives without an approved color proof, charges may be incurred for resizing the ad or providing an approved color proof for press match.

Rate Card No. 88 Effective January 1, 2017

verified logo
Download a copy of the National Fisherman Verified Audit Statement.

*National Fisherman Verified Audit Statement June 2016

2017 Editorial Calendar

Editorial Calendar

Issue Important Dates Special Feature/Highlight Bonus Distribution
Jan 17 Issue Ad Close: 10/31/16
Materials Due: 11/4/16
Mail Date: 11/23/16
Best New Gear, Crew Shots International WorkBoat Show- Nov 30 – Dec 1-2, 2016, New Orleans, LA
Feb 17 Issue Ad Close: 12/2/2017
Materials Due: 12/9/2016
Mail Date: 12/29/16
Diesel Directory East Coast Commercial Fishermen’s & Aquaculture Trade Expo- January 13 – 15, 2017, Ocean City, MD Mass. Lobstermen’s Association – January 19 – 22,2017, Falmouth, MA; Eastern Canadian Fisheries Expo-  February 3-4, 2017, Yarmouth, NS
Mar 17 Issue Ad Close: 1/4/17
Materials Due: 1/6/17
Mail Date: 1/30/17
Safety Cotez Commercial Fishing Festival- February-2017, Bradenton, FL
Apr 17 Issue Ad Close: 2/1/17
Materials Due: 2/10/17
Mail Date: 3/1/17
Yearbook Maine Fisherman’s Forum- March 2- 4, 2017, Rockport, ME; Commercial Marine Expo- March 15-16, 2017, Providence, RI; Seafood Expo North America- March 19-21, 2017, Boston, MA
May 17 Issue Ad Close: 2/27/17
Materials Due: 3/3/17
Mail Date: 3/31/17
 Longline Technology ComFish- April-2017, Kodiak, AK
Jun 17 Issue Ad Close: 3/31/17
Materials Due: 4/7/17
Mail Date: 4/28/17
Boatbuilding Issue and Vessel Financing Weekend with the Fleet- May 27 – 29, 2017, Westport, WA
Pilot House Guide Port Section Ads-
Ad Close: 4/7/17
Materials Due: 4/14/17
Display Ads-
Ad Close: 4/14/17
Materials Due: 4/21/17
 Pacific Marine Expo; Fishermen’s Fall Festival
Jul 17 Issue Ad Close: 4/28/17
Materials Due: 5/5/17
Mail Date: 5/25/17
Fishfinding Vigor Seattle Maritime Festival- June 16-18, 2017, Seattle, WA
Aug 17 Issue Ad Close: 6/2/17
Materials Due: 6/9/17
Mail Date: 6/28/17
 Deck Equipment
Sep 17 Issue Ad Close: 6/30/17
Materials Due: 7/7/17
Mail Date: 7/28/17
Communication Electronics Maine Boats, Homes, & Harbors Show- August-2017, Rockland, ME
Oct 17 Issue Ad Close: 7/28/17
Materials Due: 8/4/17
Mail Date: 8/28/17
Marine Power Fishermen’s Fall Festival- September-2017, Seattle, WA; Working Waterfront Festival- September-2017, New Bedford, MA
Nov 17 Issue Ad Close: 9/1/17
Materials Due: 9/8/17
Mail Date: 9/28/17
Dec 17 Issue Ad Close: 9/27/17
Materials Due: 10/6/17
Mail Date: 10/28/17
Pacific Marine Expo Show Coverage Pacific Marine Expo – November-2017, Seattle, WA
Jan 18 Issue Ad Close: 10/30/17
Materials Due: 11/3/17
Mail Date: 11/22/17
Best New Gear, Crew Shots International WorkBoat Show- November 29- December 1, 2017, New Orleans, LA
Feb 18 Issue Ad Close: 12/1/17
Materials Due: 12/8/17
Mail Date: 12/28/17
Diesel Directory East Coast Commercial Fishermen’s & Aquaculture Trade Expo- January-2018, Ocean City, MD; Fish Canada Workboat Canada- January-2018, Moncton, NB


Pilot House Guide

The annual Pilot House Guide is the ONLY guide kept from Alaska Fisherman’s Journal with complete West Coast coverage! From Nome to Sausalito and beyond, thousands of fishermen rely on the Pilothouse Guide to help navigate their stay ports. Year after year, they have come to depend on this one of a kind resource. It’s not just the best choice; it’s the ONLY choice.

Buyer’s Guide

The National Fisherman Buyer’s Guide is a special advertising section that offers you a great low cost way to test the market or test the magazine. Advertise today in the Buyer’s Guide for just $395, the lowest cost entry into the only national commercial fishing publication.

Boat Pages/Marine Marketplace

Boat Pages is an advertising section for custom boatbuilders, brokers and boatyards. Marine Marketplace is an advertising section for dealers and distributors of marine products and fishing gear.

Contact a Sales Rep

Advertising Reps

Kristin Luke
Eastern United States & Canada, Europe & Africa
Phone: 207-842-5635
Click here to email Kristin

Jeff Powell
Gulf States, Mid-South States, Mexico, Central America, South America
Phone: 207-842-5573
Click here to email Jeff

Susan Chesney
Western United States & Canada, Far East & Pacific Rim
Phone: 206-463-4819
Click here to email Susan

David Cohen
Print & online classified advertising
Phone: 207-842-5496
Toll Free: 800-842-5603
Click here to email David


Editorial Office

121 Free Street
Portland, ME 04101
Tel: (207) 842-5608
Fax: (207) 842-5609



Download the 2018 Editorial Calendar