Technology gives certainty to seafood purchases

Like many other fish dealers, Red’s Best is teeming with pallets of shiny succulent seafood, fresh haddock and hake, boxes of clams, and more exotic catches, with trails of crushed ice leading from bin to packing crate. But the real prize of Red’s operation at Boston Fish Pier is in a side room, where the company’s salesmen work from computers to market locally caught seafood to high-end wholesalers who sell to restaurants around the country.
 
Powering this nerve center is a software program developed by Red’s Best founder, Jared Auerbach, that can provide buyers with an incredible level of detail on every fish and mollusk that comes through the doors. Each shipment comes with a label printed with a QR code that, when scanned, links to a Web page of information, from when and where the seafood was caught to a bio of the ship’s captain and even what equipment he used.
 
“Where we’ve done well is giving people the tools to pass on the story of the fish. We believe there’s value in the story,” Auerbach said. “We’re aggressively marketing” local fishermen.
 
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