Maine lobster is sweet, it’s sustainable and it’s harvested from Maine’s pristine waters and rocky shores by a close-knit community of fishermen who have worked hard to protect the resource.
Those are some of the messages that the Maine Lobster Marketing Collaborative is hoping to convey as the group ramps up efforts to increase global appetite for lobster with harvests reaching record levels in recent years, causing prices to sag.
The message is already being heard. On the Fourth of July, lobster provided by the collaborative will be made into Maine lobster rolls and grilled lobster tail skewers by award-winning Boston chef and restaurateur Barbara Lynch for 1,200 guests at the U.S. Embassy in Japan.
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