Worldwide, seafood is having an identity crisis.

It’s not only that so much seafood is mislabeled — one-third of all samples, according to a 2012 Oceana study of 674 U.S. retail outlets – but also that it may come from questionable sources, such as the Thai companies exposed last year as violators of human rights.

That makes knowing exactly what one is buying at the seafood counter both a practical and ethical question.

In Maine, it is also an economic one.

Together, that makes transparency in the supply chain an absolute imperative.

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