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There was excitement last year on North Haven when fisherman Matt Luck arrived with fresh sockeye salmon. Caught far away in the chilly waters of Alaska’s Bristol Bay, why were islanders cheering?

“If you are going to buy salmon from Maine, it’s farmed salmon. This is very different. Everyone got to meet Matt, which is why people wanted to buy in the first place,” said Cecily Pingree, owner of Calderwood Hall restaurant and market on the island. She purchased enough sockeye to last her all year.

It’s a funny scenario. Fish from Alaska arriving by skiff to a tiny island in Maine by a bearded commercial fisherman from away. In Brunswick, 40 people welcomed Luck in the same fashion.

This year shares of Luck’s catch can be reserved beginning May 18 from his company Pride of Bristol Bay. Buying a 20-pound case of vacuum-packed fillets may sound excessive, but it’s a more sustainable way to shop. You lock in freshness and price, and “it encourages people not to get in their car when they think, ‘What’s for dinner tonight?’” Luck said. “The technology [for flash-freezing fresh fish] allows us to preserve this product.”

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