With Canadian lobster sales in China at record levels, a major Nova Scotia exporter is trying rebrand the tasty crustacean to overcome its generic name in China: "Boston lobster."

"We all know Canadian lobster is better quality than lobster from the U.S. side," says Jack Liu, of Zoneco, a large Chinese seafood company that has bought into the Nova Scotia lobster industry.

"It's stronger, the meat is fuller. The yield is high, there is more meat inside."

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