The Maine Lobster Marketing Collaborative (MLMC) is proud to celebrate the 8th annual National Lobster Day on Sept. 25 and commemorate the legacy of the hardworking men and women behind one of Maine's oldest and most important industries.

For over 150 years, the lobster fishery has been a vital part of Maine's cultural heritage, symbolizing the state's coastal identity and providing a way of life for generations of families who sustain their coastal communities and protect the resource.

Celebrate National Lobster Day with doorstep deliveries, easy recipes, special deals, and more.

"We're delighted to commemorate National Lobster Day by honoring the people and communities behind this beloved seafood and its positive contributions to Maine," said Marianne LaCroix, Executive Director of the MLMC. "We invite lobster lovers to celebrate with us by enjoying locally sourced, sustainably harvested Maine Lobster—which directly supports the hard-working individuals and families who make this fishery so special."

This National Lobster Day (Sept. 25), the MLMC is making it easy for consumers to join the celebration:

Maine Lobster distributors are offering promotions and discounts including:

  • Get Maine Lobster is offering up to $100 off and free overnight shipping from Portland, ME. They have specials on Maine Lobster tails, live Maine Lobsters, Maine Lobster rolls and more.
  • Luke's Lobster will offer 25% off their National Lobster Day collection between Sept. 24 and 30, as well as a special half-pound lobster roll available in stores for one day only, Sept. 25.
  • Hancock Gourmet is offering 20% off with the code LW2023 between Sept. 24 and 30.
  • Harbor Fish Market is offering six whole cooked Maine Lobsters for $49.99, plus shipping.

For a complete list of Maine Lobster suppliers who deliver nationwide, visit

  • Prepare Maine Lobster at home using the MLMC's curated recipes. Bring a taste of Maine into your kitchen with a variety of inspiring dishes, including Maine Lobster tacos and BLTs. If you're new to cooking lobster, the MLMC has you covered with essential step-by-step guides.
  • Celebrate locally at participating restaurants. From Sept. 24 to 30, restaurants up and down the coast are celebrating Maine Lobster Week with a variety of unique lobster dishes. View the list of participating restaurants.

From restaurant owners to scientists to multi-generation lobstering families, the fishery wouldn't be possible without people of many different specialties and backgrounds working together to make it happen. Visit our website to Meet the Maine Characters and learn more about the faces and stories of those sustaining Maine's iconic industry.

To stay updated on the Maine Lobster fishery, including how we're pioneering sustainability and sharing ways to enjoy lobster, follow the MLMC on Instagram @LobsterfromMaine and Twitter @LobsterfromME.

About the Maine Lobster Marketing Collaborative

The Maine Lobster Marketing Collaborative (MLMC), founded in 2013, is funded by Maine Lobster harvesters, dealers, and processors to grow demand, both for whole live lobster and a variety of value-added products. The MLMC supports that objective by promoting the core values of the Maine Lobster industry, which are sustainability and traceability that are deeply rooted in tradition.

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