In 2021, Rocky Brands, Inc. announced that it had completed an acquisition of multiple lines of performance and lifestyle footwear brand which included the XTRATUF footwear brands. At Pacific Marine Expo 2021, attendees got a sense of how the XTRATUF boots they know and are familiar with will become that much more dependable and reliable as part of an organization that has become a leading designer, manufacturer and marketer of premium-quality footwear and apparel