Exploring the relationship between fishermen and the consumer

We've talked about accountability in the seafood supply chain, and now it's time to talk about the people trying to untangle the wild web of seafood truths — fishermen and customers.

As the direct marketing movement continues to expand, the roles fishermen, distributors and chefs play in the supply chain is in flux. But what is the consumer's role? Is it inherently passive, or does sourcing seafood require a more active role from the home chef? On the flip side: How can fishermen get to know their customers better and build relationships with them?

Join us on Monday, Sept. 23 at 1:30 p.m. EDT for a discussion and Q&A with fishermen, chefs and consumer advocates covering community supported fisheries, ecolabel confusion, consumer education and more in the fifth of the Slow Fish 201 seriesBoat to Consumer: Building relationships for better seafood supply chains.


  • Patty Lovera, Assistant Director, Food & Water Watch — The myth vs. the reality of ecolabels.
  • Chef Evan Mallett, Chef and Co-owner, Black Trumpet, Portsmouth, N.H. — Sharing seafood origin stories in the restaurant.
  • Capt. Tim Rider, Captain, New England Fishmongers — The benefits and challenges of direct-to-consumer sales.
  • Charlie Lambert, Co-owner, Ocean2Table, Santa Cruz, Calif., — Growing a fishermen-led community supported fishery.
  • Kirk Hardcastle, Strategic Accounts, Seafood Producers Cooperative — How a larger, fishermen-owned distributor connects with consumers.
  • Colles Stowell, Founder, One Fish Foundation — The role of consumer education in improving domestic seafood supply chains.


  • Jes Hathaway, Editor in chief of National Fisherman
  • Colles Stowell

Register for the webinar via Zoom. (Don't worry. It's free.)

Check out Local Catch Webinars for more info, including full bios.

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Jessica Hathaway is the former editor in chief of National Fisherman.

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