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Everyone in our office is getting excited about Pacific Marine Expo, just two weeks away. This is setting up to be a huge show, from Boatyard Day and the Fisher Poets to the Fisherman of the Year Contest and daily prize drawings.

This year's Profitable Harvest program on Friday, Nov. 22, promises to be a great jumping off point for my favorite industry topic: educating the public about the American fishing industry. An informed consumer can raise the profile of the industry as well as the value of seafood.

Three panels of industry leaders will drive the conversation, starting with a presentation of ground-breaking research from the Alaska Seafood Marketing Institute, a discussion on improving community perception of the fishing industry, and wrapping with how to get the most from your boat with an expanded fishing portfolio. We'll also look at securing a legacy by bringing young people into the industry.

The program kicks off with a National Fisherman Breakfast with the Editors, but it's limited to the first 100, so sign up today!

The Expo and Profitable Harvest are all about focusing energy on this great industry. Join us to celebrate and keep the momentum going.

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Jessica Hathaway is the former editor in chief of National Fisherman.

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