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This weekend I was flipping through the channels and there was a show called “Building Alaska.” It's on the DIY Network, which I had no idea was part of my cable package -- or even existed. I write a column about this unpopular topic, and I didn’t know about it!? Clearly the DYI Network doesn’t have the press machine of the Discovery Channel/Animal Planet.

 

“Building Alaska” highlights the hardships of building in the wilderness. It held my attention for about five minutes before I changed the channel in search of a rerun of another new show, “Alaska: Battle on the Bay.” It takes place during the commercial fishing season in Bristol Bay. I didn’t find it, but worry not -- the Discovery Channel/Animal Planet press machine got me. So in tribute to them, let’s play "deconstruct the press release." My thoughts in parentheses:

 

Headline: Animal Planet Reels (Bad pun: drink) In Next Great Fishing Adventure Series

 

Silver Spring, MD -- (I’m shocked they don’t have someone in Anchorage yet, since approximately 75 percent of their programming comes from Alaska) In Alaska, fishing is a full-contact sport, and on Thursday, January 8, at 10 PM ET/PT, prepare for war on the water. Animal Planet’s eight-part series "Alaska: Battle on the Bay" submerges (Bad pun: drink) viewers within a high-stakes fishing drama as 1,800 captains and their crews draw the battle lines to help protect Alaska’s ecosystem from the 44 million strong sockeye salmon migration and reel in a massive payday.

 

Read the full story at the Alaska Dispatch>>

 

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