From Sitka to Kodiak, small, independent commercial fishermen are taking an increasingly hands-on role in marketing their own fish.

Rhonda Hubbard and her husband Jim of Seward started selling and processing their own fish more than two decades ago. Since then, she’s seen more fishermen do the same.

Hubbard said that the markets many of those fishermen reach, like farmers’ markets in the Lower 48 and other small sales opportunities, are niches that traditional processors often can’t fill.

Read the full story at the Alaska Journal of Commerce>>

Want to read more about seafood marketing? Click here...