Opinion: RI seafood brand is catching on

I love it when a plan comes together. And, Wednesday I had that feeling at the Rhode Island Seafood Marketing Collaborative meeting chaired by Janet Coit, director of the Department of Environmental Management.

Four years of meetings with fishermen, tourism and commerce representatives, scientists, fish processors, health department officials, chefs and restaurants owners to develop and implement a Rhode Island Seafood brand (seal) is starting to catch on. There’s no doubt in my mind that it will pay off with big dividends for the fishing industry and tourism in Rhode Island. Ultimately it is (and will be) a big shot in the arm for RI’s economy.

However, the big winners of this branding initiative will be Rhode Islanders. We get to dine out or eat at home more seafood that is grown and/or landed in Rhode Island as that is what the RI Seafood label means. Look for the RI Seafood label and you know the fish was grown and/or landed in Rhode Island.


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About the author

Samuel Hill

Samuel Hill is the former associate editor for National Fisherman. He is a graduate of the University of Southern Maine where he got his start in journalism at the campus’ newspaper, the Free Press. He has also written for the Bangor Daily News, the Outline, Motherboard and other publications about technology and culture.

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