Maine lobster could get a marketing boost

When you hear the word lobster, you probably think of Maine. Now the industry there is proposing to spend big bucks on advertising. Some lobstermen say that’s a waste of money, but others want in on new markets.

Lobsterman Nelson King fishes from the village of East Boothbay, about a third of the way up the Maine coast.

“It’s a nice place to live,” he says. “One of the best hurricane-hole harbors around here.” King has been a lobsterman there since 1959, when he says a license cost a couple bucks.

“They’re $167 today, and about to go through the roof,” King says.  

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