PENSACOLA, ESCAMBIA COUNTY -- "That will knock your socks off," says an older voice on the overhead public address system.

After all, he's a little brash.

"Tell her to change the water in the Mackinaw red," barks the man with the flattened beret.

The same man can be short tempered.

"LEE! Straighten this out here. Here!" he commands.

Yet, the man behind the microphone, who acts like he owns the place, helped build his own seafood empire.

"Madam, you got enough of that?," he asks a visitor from across the counter. "Go take care of that lady there" he then instructs an employee.

Who is he? The legendary 84-year-old Frank Patti of Pensacola.

"I was born in the fish market," Frank said. "I use to go shrimping with my father when I was 6 or 7 years old."

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