The old switcheroo

Jones mentioned how a couple of investigative reporters from the St. Petersburg (Fla.) Times randomly purchase grouper sandwiches and red snapper dinners from 11 Tampa Bay-area restaurants, sent samples off to a New York laboratory for testing, only to find out that six of the 11 purchases turned out to be imported pond-raised catfish or tilapia or other species.

Here we have an industry that’s been trying for years to make seafood more of a staple of American consumers. It’s a great product, full of nutritional benefits and tasty to boot. We’ve seen creative marketing programs that are working to get seafood on the dinner table more often. It’s a shame that these seafood switcheroos can undermine consumer confidence in such a worthy product.

About the author

© Diversified Communications. All rights reserved.