Target hits bull's-eye with salmon decision

That includes Target-owned brands Archer Farms and Market Pantry as well as national brands. It even extends to sushi; any sushi featuring farm-raised salmon will be made with wild-caught salmon by the end of this year.

Target says it made the decision in consultation with the Monterey Bay Aquarium “to ensure that its salmon offerings are sourced in a sustainable way that helps to preserve abundance, species health and doesn’t harm local habitats.” The aquarium considers wild-caught Alaska salmon as a “Best Choice” and Target notes the Alaska fishery is Marine Stewardship Council certified.

OK, cynics, you can quip that Target’s decision is more about looking like a good eco-friendly citizen to what it refers to as its “guests” (read: customers) than it is supporting America’s commercial harvesters.

But the bottom line is Target customers will not only be able to shop green, but get high quality salmon that’s darn tasty and an excellent source of protein. And that opens yet another domestic market door for Alaska’s salmon harvesters. Plus it raises the profile of U.S. fishermen amongst consumers. Target’s decision is good news all the way around for fishermen.

About the author

© Diversified Communications. All rights reserved.