Reappropriating Ben Stein's money

I remember ordering a fish sandwich at a Wendy’s competitor once, and my friend commented, “That fish ain’t never seen water.” Based on the flavor, he wasn’t far off. I’m planning on hitting Wendy’s this weekend. I’ll be sure to let you know how “hand-cut” their sammy tastes.

I’ve been thinking a lot lately about these prominent ads promoting American fish. But when the story of the Alaska Seafood Marketing Institute’s budgeting woes; broke this week, I found myself pining for a national group that could do as good a job promoting our seafood industry.

Will we ever see NBC’s Today Show Summer Concert Series sponsored by the Incredible Edible Squid?

About the author

Jessica Hathaway

Jessica Hathaway is the editor in chief of National Fisherman.

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