Company President Nic Mink said he began wondering what was going on when he noticed “a huge spike in traffic on our website” last week. He said it took him a while to figure out what was going on.
“Then I read the thing in Forbes and was like, ‘This can’t be right,'” Mink said. “It’s definitely still sinking in, and I’m busy trying to manage the media (in addition to our holiday sales.)”
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