Social media tools could offer fishermen some benefits. Fishermen have long been trying to find ways to combat the misinformation about the industry that’s been spread in mainstream media. Well, developing a Facebook page that can educate people about the industry or having a Twitter account that enables fishermen to instantly offer their take on industry-related news stories could well be effective ways of fighting misinformation.
And imagine the marketing possibilities. I can just picture Twitter users in Seattle receiving “tweets” sent from the Copper River salmon grounds about harvesters catching the season’s first fish. Subsequent tweets sent to their cell phones would track the first fish as it makes its way from the water to helicopter, and finally to market. How’s that for creating an instant buzz about your product?
Or imagine Maine’s Port Clyde Fresh Catch fishermen updating their community supported fishery customers about where they’re fishing today, what they’re catching and when their product will arrive for customers to pick up. Any fishermen looking to sell their product direct to the public now have a great way to create interest and alert their customers that fresh, tasty seafood will soon be in their hands.
And talk about establishing a chain of custody for your product! Customers could instantly learn when and where their fish is caught, and when they can get their hands on it. They will know exactly where their food is coming from.
Hey, these days any tools that can raise fishermen’s profile and help them make money are definitely worth investigating.
P.S. — Yes, NF has joined the Facebook world. Come see us at http://www.facebook.com/pages/National-Fisherman/.