But, as the Hilborns point out, no part of U.S. management is influenced by market forces. The value of a fish does not determine how its quotas are set in this country. So while consumers might be well advised to avoid species that are farmed or overfished in other parts of the world, they can rely on American fishermen to land only healthy portions of fish populations in their local markets.
Consumers would be better off learning how to identify and purchase local or other favorite fish species. Consumer education could make great strides toward curbing fish fraud. Success in that realm would reward both consumers and fishermen.