Alaskans have worked tirelessly to promote wild salmon, to sustain its future and to improve its market quality.
Why do they need to continue to pay the MSC to check off their boxes and put a stamp on some of the best salmon in the world? Did I mention that the certification group gets its hand in to run annual audits and full recertification every five years?
What if someone proposed that in an effort to ensure carbon emissions cuts, you had to get your car approved with a state inspection sticker, but then you had to run it over to the Nature Conservancy for a follow-up inspection that will also come out of your pocket?
Wouldn’t you ask why the state inspection is not good enough?
Well, that’s what many representatives of Alaska’s salmon industry have declared to the MSC. Their product is gold, with or without a big green stamp on it.