National Fisherman

Industry demand for the "sustainable seafood" label, issued by the Marine Stewardship Council, is increasing. But some environmentalists fear fisheries are being certified despite evidence showing that the fish population is in trouble — or when there's not enough information to know the impact on the oceans.

Rebecca Weel pushes a baby stroller with her 18-month-old up to the seafood case at Whole Foods, near ground zero in New York. As she peers at shiny fillets of salmon, halibut and Chilean sea bass labeled "certified sustainable," Weel believes that if she purchases this seafood, she will help protect the world's oceans from overfishing.

But some leading environmentalists have a different take: Consumers like Weel are being misled by a global program that amounts to "greenwashing" — a strategy that makes consumers think they are protecting the planet, when actually they are not.

At Whole Foods, the seafood counter displays blue labels from the Marine Stewardship Council (MSC), an international, nonprofit organization. The MSC is a prime example of an economic trend: Private groups, not the government, are telling consumers what is good or bad for the environment. The MSC says its label guarantees that the wild seafood was caught using methods that do not deplete the natural supply. It also guarantees that fishing companies do not cause serious harm to other life in the sea, from coral to dolphins.

The idea is spreading fast throughout the food industry. Megachains like Target, Costco and Kroger are selling seafood with the MSC label. McDonald's says you are munching on "certified sustainable" wild Alaskan pollock every time you eat a Filet-O-Fish sandwich. The fast-food company has used MSC-certified fish since 2007 in the U.S., and as of February, they are putting the MSC logo on their fish sandwich boxes.

Read the full series at NPR>>

National Fisherman Live

National Fisherman Live: 11/06/14

In this episode:

NOAA report touts 2013 landings, value increases
Panama fines GM salmon company Aquabounty
Gulf council passes Reef Fish Amendment 40
Maine elver quota cut by 2,000 pounds
Offshore mussel farm would be East Coast’s first

 

Inside the Industry

EAST SAND ISLAND, Oregon—Alexa Piggott is crawling through a dark, dusty, narrow tunnel on this 62-acre island at the mouth of the Columbia River. On the ground above her head sit thousands of seabirds. Piggott, a crew leader with Bird Research Northwest, is headed for an observation blind from which she'll be able to count them.
 
Read more...

NOAA and its fellow Natural Resource Damage Assessment trustees in the Deepwater Horizon oil spill have announced the signing of a formal Record of Decision to implement a gulf restoration plan. The 44 projects, totaling an estimated $627 million, will restore barrier islands, shorelines, dunes, underwater grasses and oyster beds.

Read more...

Try a FREE issue of National Fisherman

Fill out this order form, If you like the magazine, get the rest of the year for just $14.95 (12 issues in all). If not, simply write cancel on the bill, return it, and owe nothing.

First Name
Last Name
Address
Country
U.S. Canada Other

City
State/Province
Postal/ Zip Code
Email