National Fisherman


McDonald's says it will be the first national restaurant chain to carry a label from a group that certifies sustainable fishing practices.

The blue "ecolabel" from the Marine Stewardship Council certifies that the Alaskan Pollock used in McDonald's Filet-O-Fish sandwiches come from suppliers with sustainable fishing practices.

Major retail chains including Wal-Mart and Whole Foods already use the council's label. The nonprofit group is paid a royalty fee from companies that use its label. For McDonald's, that means the fee would be based on sales of its fish offerings, such as the Filet-O-Fish and the Fish McBites that will be launched as a limited-time offer next month.

Read the full story at Anchorage Daily News>>

Inside the Industry

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(Bloomberg) — Millions of dead fish stretched out over 200 kilometers of central Vietnamese beaches are posing the biggest test so far for the new government.

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