McDonald's says it will be the first national restaurant chain to carry a label from a group that certifies sustainable fishing practices.
The blue "ecolabel" from the Marine Stewardship Council certifies that the Alaskan Pollock used in McDonald's Filet-O-Fish sandwiches come from suppliers with sustainable fishing practices.
Major retail chains including Wal-Mart and Whole Foods already use the council's label. The nonprofit group is paid a royalty fee from companies that use its label. For McDonald's, that means the fee would be based on sales of its fish offerings, such as the Filet-O-Fish and the Fish McBites that will be launched as a limited-time offer next month.
Read the full story at Anchorage Daily News>>
National Fisherman Live: 11/06/14
In this episode:
NOAA report touts 2013 landings, value increases
Panama fines GM salmon company Aquabounty
Gulf council passes Reef Fish Amendment 40
Maine elver quota cut by 2,000 pounds
Offshore mussel farm would be East Coast’s first