March 24, 2014
ELLSWORTH, Maine — Got lobster?
Open up your fridge right now, and the answer most probably is “no.” According to many involved in Maine’s premiere fishery, that always will be the case for the vast majority of consumers — and that’s the way it should be.
Lobster will never be as ubiquitous as bacon or burgers, which is why industry officials say the tasty crustacean is expected to retain its reputation as a specialty or luxury food, even if it is starting to turn up in places that don’t have ocean views or white linen tablecloths.
Changes in the lobster market were featured this week in a Wall Street Journal article,“A Lobster in Every Pot,” which pointed out that lobster landings have been on the rise and prices have been decreasing. The article indicates that this is why lobster has started to appear on menus at Quiznos and Golden Corral and in frozen food sections of Whole Foods and Walmart.
But don’t expect anytime soon to hear commercial jingles that try to get moms to buy lobster tails instead of hot dogs for their kids. Lobster marketing officials in Maine intend to keep their sights set higher up the culinary food chain.