National Fisherman

World Wildlife Fund Canada has pulled its animated “We Don’t Farm Like This” spot from the web following complaints from the commercial fishing sector.
 
The ad, which MarketingMag.ca covered last week, was created by John St., the WWF’s agency of record, to promote Marine Stewardship Council or MSC-certified seafood.
 
However, the MSC demanded the ad be pulled from all of WWF’s media channels, calling it “confusing” and “negative” towards the fishing industry as a whole.
 
The ad showed several kinds of commercial fishing gear and methods being used on land to catch wildlife and harvest orchards. It ended with a call-to-action to buy MSC-certified sea food.
 
Aside from its goal of promoting MSC-certified foods, WWF Canada was using the spot to drive consumer awareness of its shifting brand.
 
“We felt that this was provocative, that it was bold, and I think it will help our brand a lot,” Lindsay Page, head of public mobilization at WWF Canada, told Marketing last week. “WWF is still seen as a species organization, so campaigns like these help the public understand our brand a little bit better and support that evolution.”
 
Read the full story at Marketing Magazine>>

National Fisherman Live

National Fisherman Live: 10/21/14

In this episode:

North Pacific Council adjusts observer program
Fishermen: bluefin fishing best in 10 years
Catch limit raised for Bristol Bay red king crab
Canadian fishermen fight over lobster size rules
River conference addresses Dead Zone cleanup

National Fisherman Live: 10/7/14

In this episode, National Fisherman Publisher Jerry Fraser talks about the 1929 dragger Vandal.

 

Inside the Industry

NOAA and its fellow Natural Resource Damage Assessment trustees in the Deepwater Horizon oil spill have announced the signing of a formal Record of Decision to implement a gulf restoration plan. The 44 projects, totaling an estimated $627 million, will restore barrier islands, shorelines, dunes, underwater grasses and oyster beds.

Read more...

The Golden Gate Salmon Association will host its 4th Annual Marin County Dinner at Marin Catholic High School, 675 Sir Francis Drake Blvd., Kentfield on Friday, Oct 10, with doors opening at 5:30 p.m.

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