The promotion of Maine lobster got a $2 million-a-year boost from a law establishing a new marketing effort for the fishery.
Gov. Paul LePage has signed off on L.D. 486, a long-debated legislative proposal creating the Maine Lobster Marketing Collaborative to replace the Lobster Promotion Council.
Earlier this spring, the legislation had generated sometimes bitter debate across the industry, from lobstermen to dealers and processors, because those groups will be footing the bill for the planned global marketing campaign.
Just how to divvy up the $2 million annual budget proved to be more complicated than many in state government expected.
Through surcharges that vary depending on the type of license a lobster harvester, dealer or processor holds, the marketing collaborative will fund promotional efforts to brand Maine lobster and demonstrate its culinary versatility, particularly in areas of the world that might increase consumption.
The law increases the council's budget from $350,000 to $2 million, but even the higher figure represents a mere 1 percent of the industry's yearly sales, said Emily Lane, chairwoman of the Lobster Promotion Council, the precursor to the collaborative.
Read the full story at the Kennebec Journal>>
National Fisherman Live: 10/21/14
In this episode:
North Pacific Council adjusts observer program
Fishermen: bluefin fishing best in 10 years
Catch limit raised for Bristol Bay red king crab
Canadian fishermen fight over lobster size rules
River conference addresses Dead Zone cleanup
National Fisherman Live: 10/7/14
In this episode, National Fisherman Publisher Jerry Fraser talks about the 1929 dragger Vandal.
NOAA and its fellow Natural Resource Damage Assessment trustees in the Deepwater Horizon oil spill have announced the signing of a formal Record of Decision to implement a gulf restoration plan. The 44 projects, totaling an estimated $627 million, will restore barrier islands, shorelines, dunes, underwater grasses and oyster beds.
The Golden Gate Salmon Association will host its 4th Annual Marin County Dinner at Marin Catholic High School, 675 Sir Francis Drake Blvd., Kentfield on Friday, Oct 10, with doors opening at 5:30 p.m.