The promotion of Maine lobster got a $2 million-a-year boost from a law establishing a new marketing effort for the fishery.
Gov. Paul LePage has signed off on L.D. 486, a long-debated legislative proposal creating the Maine Lobster Marketing Collaborative to replace the Lobster Promotion Council.
Earlier this spring, the legislation had generated sometimes bitter debate across the industry, from lobstermen to dealers and processors, because those groups will be footing the bill for the planned global marketing campaign.
Just how to divvy up the $2 million annual budget proved to be more complicated than many in state government expected.
Through surcharges that vary depending on the type of license a lobster harvester, dealer or processor holds, the marketing collaborative will fund promotional efforts to brand Maine lobster and demonstrate its culinary versatility, particularly in areas of the world that might increase consumption.
The law increases the council's budget from $350,000 to $2 million, but even the higher figure represents a mere 1 percent of the industry's yearly sales, said Emily Lane, chairwoman of the Lobster Promotion Council, the precursor to the collaborative.
Read the full story at the Kennebec Journal>>
National Fisherman Live: 2/26/15
In this episode, National Fisherman's Online Editor Leslie Taylor speaks with Rick Constantine, vice president of marketing, Acme United Corporation, about Cuda corrosion resistant knives.
National Fisherman Live: 2/24/15
In this episode:
March date set for disaster aid dispersal
Oregon LNG project could disrupt fishing
NOAA tweaks gear marking requirement
N.C. launches first commercial/recreational dock
Spiny lobster traps limits not well received
Today Sen. Lisa Murkowski (R-AK) introduced legislation to extend a permanent exemption for incidental runoff from small commercial fishing boats.
The National Working Waterfront Network is now accepting abstracts and session proposals for the next National Working Waterfronts & Waterways Symposium, taking place Nov. 16-19 in Tampa, Fla. The deadline is Tax Day, April 15.Read more...