Some customers call startled, squeamish, clueless. Mark Murrell coaches them to embrace the experience, pot-boiling and all.
Murrell is founder and CEO of GetMaineLobster.com, a "dock-to-door" overnight live lobster service.
"It's really cool to open the box, and they all lift their arms and the tentacles are moving," said Murrell, 40. "Oftentimes, it's more of just calming them down."
The customers, not the lobsters.
Murrell runs the company out of Chicago. His vice president is in Lima, Peru. All four employees, including himself, are Auburn and Lewiston high school graduates.
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National Fisherman Live is a web video series featuring the latest fishing news, product information and industry analysis by our editors. In this episode:
The South Atlantic Fishery Management Council is currently soliciting applicants for open advisory panel seats as well as applications from scientists interested in serving on its Scientific and Statistical Committee.
The North Carolina Fisheries Association (NCFA), a nonprofit trade association representing commercial fishermen, seafood dealers and processors, recently announced a new leadership team. Incorporated in 1952, its administrative office is in Bayboro, N.C.