National Fisherman

Wild about quality

If Alaska markets better salmon, ex-fisherman Mark Buckley says, the world will beat a path to its door

By Charlie Ess

The philosophical hard wiring of Alaska salmon advocate Mark Buckley commits him, as it does some scholars, on a path toward the ultimate goal of making contributions to the human race. Some say that trait plus his commitment to preserve the commercial fishing lifestyle and his unbridled enthusiasm for wild salmon as a superior food source makes him Alaska's strongest salmon ambassador.

"He provides a really unique, passionate view," says Bill Webber Sr., of Cordova, who will be gillnetting the Copper River Delta for his 39th year this summer. "I mean, it just radiates when he takes over the microphone."

For 22 summers, Buckley, 56, fished for Bristol Bay salmon. The Kodiak resident has also been an Alaska Department of Fish and Game biologist, worked in fisheries management, seafood processing, fisheries reporting (for National Fisherman, among others), and grant-funded, fisheries-related research. To Buckley, wild-caught salmon is more than a nice piece of fish on someone's dinner plate. He believes salmon can command the same kind of reputation — and high price — that the world's finest luxury cars enjoy.

An ardent believer in the power of offering the highest quality product possible, Buckley offers up an analogy between shiny bright sockeyes and Mercedes-Benz automobiles. In theory, the salmon coming out of pristine waters and the car rolling off the factory assembly line should be synonymous in terms of quality, hence the justification of premium prices within their respective markets.

However, in offering an equitable comparison between the transit of the Mercedes from assembly line to automobile showroom and wild salmon from seine to the supermarket, Buckley says to imagine that the Mercedes passes through a gauntlet of folks who take turns smashing it with sledgehammers.

"It's still a Mercedes," he says. "But how much are customers going to pay for it? It's what we do to the fish after they're caught that degrades quality."

Buckley's passion for delivering a high-quality and highly desired product may go a long ways towards making wild-caught Alaska salmon the Mercedes of the sea.

National Fisherman Live

National Fisherman Live: 9/9/14

In this episode:

Seafood Watch upgrades status of 21 fish species
Calif. bill attacking seafood mislabeling approved
Ballot item would protect Bristol Bay salmon
NOAA closes cod, yellowtail fishing areas
Pacific panel halves young bluefin harvest

National Fisherman Live: 8/26/14

In this episode, National Fisherman Publisher Jerry Fraser talks about his early days dragging for redfish on the Vandal.

Inside the Industry

More than a dozen higher education institutions and federal and local fishery management agencies and organizations in American Samoa, Guam, the Commonwealth of the Northern Mariana Islands and Hawaii have signed a memorandum of understanding aimed at building the capacity of the U.S. Pacific Island territories to manage their fisheries and fishery-related resources.

Read more...

PORTLAND, Maine – The Maine Lobster Marketing Collaborative has appointed Matt Jacobson as its new executive director.
 
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