General Information
Charting the Course
Planning ahead and determing where you want to be is crucial. The one thing you can count on to help you prepare and to be there for you is National Fisherman. For more than 50 years, the magazine has been serving fishing communities around the nation, staying on top of industry news, good or bad, and delivering the right information at the right time. National Fisherman is the dominant industry publication and the best choice to give your advertising both national reach and regional coverage. Use National Fisherman to help chart the course to a profitable future.
National Fisherman Readers:*
62% actively use the magazine when making purchasing decisions.
88% are involved in purchasing decisions.
After seeing an advertisement in National Fisherman 54% of readers bought a product or service and 99% either contacted the company directly or visited their website.
When National Fisherman readers and evaluating options prior to making a purchasing decision, they consider the brand name of the product to be very important in the decision making process. Consider the following:
Size of Vessels Owned/Worked On
*National Fisherman Reader Survey, Publisher’s Own Data
30,000** subscribers across the country use National Fisherman to:
- Get new regulation information
- Shop for communications equipment
- Research new fishing technology
- Buy a boat or improve their existing boat
- Buy or research wheelhouse electronics
- Repower their vessel
- Identify websites for online research
- Get show/even information
- Network with other fishermen
- Look for new products
- Learn gear repair/improvement techniques
**National Fisherman BPA statement December 2010
MEDIA KIT
Download a complete 2011 media kit,
including ad specs and editorial schedules.
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