General Information

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Repower

Advertising is critical during this time when buyer behavior is changing. Your customers are exploring new supplier options, and putting more emphasis on price, quality and service than ever before. Customers that you depended on yesterday may not be around tomorrow. New business is necessary to make up for the vacancies. In the world we live in, you NEED new customers and you have to reach further to find them.

National Fisherman Readers:*

62% actively use the magazine when making purchasing decisions.

88% are involved in purchasing decisions.

After seeing an advertisement in National Fisherman 54% of readers bought a product or service and 99% either contacted the company directly or visited their website.

When National Fisherman readers and evaluating options prior to making a purchasing decision, they consider the brand name of the product to be very important in the decision making process. Consider the following:

Size of Vessels Owned/Worked On

*National Fisherman Reader Survey, Publisher’s Own Data

35,000** subscribers across the country use National Fisherman to:

• Stay informed with up-to-date industry news
• Learn about new regulatory information
• Shop for new engines
• Research new fishing technology
• Buy a boat or improve their existing boat
• Buy or research wheelhouse electronics
• Repower their vessel
• Find trade show/event information
• Network with other fishermen
• Look for new products

**National Fisherman BPA statement December 2009

MEDIA KIT

Download a complete 2010 media kit, including rates, ad specs and editorial schedules.

Download the 2009 media kit.

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