Written by Michelle Gayton
Readers from coast to coast depend on it to stay up to date on news, regulations, fish stocks, to research purchasing decisions and to stay informed of the newest vessel and product technology. And, with the evolution of online advertising there are more options than ever for you to get your message in front of National Fisherman's qualified audiences.
Whether you choose to advertise in print, online, or both, there's no better way to make sure your advertising has a national reach as well as comprehensive regional coverage than by placing your ad with National Fisherman.
National Fisherman Readers:*
62% actively use the magazine when making purchasing decisions.
88% are involved in purchasing decisions.
After seeing an advertisement in National Fisherman 54% of readers bought a product or service and 99% either contacted the company directly or visited their website.
When National Fisherman readers and evaluating options prior to making a purchasing decision, they consider the brand name of the product to be very important in the decision making process. Consider the following:
Size of Vessels Owned/Worked On
*National Fisherman Reader Survey, Publisher's Own Data
30,000** subscribers across the country use National Fisherman to:
**National Fisherman Verified Audit statement June 2012
The American Fisheries Society is honoring recently retired Florida Institute of Oceanography director Bill Hogarth with the Carl R. Sullivan Fishery Conservation Award — one of the nation's premier awards in fisheries science - in recognition of his long career and leadership in preserving some of the world's most threatened species, advocating for environmental protections and leading Florida's scientific response to the Deepwater Horizon oil spill.Read more ...
The Marine Stewardship Council has appointed Eric Critchlow as the new U.S. Program Director. Critchlow will be based in the MSC US headquarters in Seattle. He is a former vice president of Lusamerica Foods and has over 35 years in the seafood industry.Read more ...