National Fisherman


Readers from coast to coast depend on it to stay up to date on news, regulations, fish stocks, to research purchasing decisions and to stay informed of the newest vessel and product technology. And, with the evolution of online advertising there are more options than ever for you to get your message in front of National Fisherman's qualified audiences.

Whether you choose to advertise in print, online, or both, there's no better way to make sure your advertising has a national reach as well as comprehensive regional coverage than by placing your ad with National Fisherman.

National Fisherman Readers:*

62% actively use the magazine when making purchasing decisions.

88% are involved in purchasing decisions.

After seeing an advertisement in National Fisherman 54% of readers bought a product or service and 99% either contacted the company directly or visited their website.

When National Fisherman readers and evaluating options prior to making a purchasing decision, they consider the brand name of the product to be very important in the decision making process. Consider the following:

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Size of Vessels Owned/Worked On

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*National Fisherman Reader Survey, Publisher's Own Data

30,000** subscribers across the country use National Fisherman to:

  • Get new regulation information
  • Shop for communications equipment
  • Research new fishing technology
  • Buy a boat or improve their existing boat
  • Buy or research wheelhouse electronics
  • Repower their vessel
  • Identify websites for online research
  • Get show/even information
  • Network with other fishermen
  • Look for new products
  • Learn gear repair/improvement techniques

**National Fisherman Verified Audit statement June 2012


GenInf-3-nfmag13 mediakit thumbnailDownload the 2013 media kit,
including ad specs and editorial schedules here.


Inside the Industry

Abe Williams, who was elected to the Bristol Bay Regional Seafood Development Association board last spring, has been selected as the new president as of September.

Williams fishes the F/V Crimson Fury, and is president of Nuna Resources, a nonprofit that supports sustainable resource development in rural Alaska, including fighting for an international solution to issues raised by the proposed Pebble Mine project.


The Harte Research Institute for Gulf of Mexico Studies at Texas A&M University-Corpus Christi is teaming up with leading shark-tracking nonprofit Ocearch to build the most extensive shark-tagging program in the Gulf of Mexico region.

In October, Ocearch is bringing its unique research vessel, the M/V Ocearch, to the gulf for a multi-species study to generate previously unattainable data on critical shark species, including hammerhead, tiger and mako sharks.

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Diversified Business Communications