Written by Michelle Gayton
Readers from coast to coast depend on it to stay up to date on news, regulations, fish stocks, to research purchasing decisions and to stay informed of the newest vessel and product technology. And, with the evolution of online advertising there are more options than ever for you to get your message in front of National Fisherman's qualified audiences.
Whether you choose to advertise in print, online, or both, there's no better way to make sure your advertising has a national reach as well as comprehensive regional coverage than by placing your ad with National Fisherman.
National Fisherman Readers:*
62% actively use the magazine when making purchasing decisions.
88% are involved in purchasing decisions.
After seeing an advertisement in National Fisherman 54% of readers bought a product or service and 99% either contacted the company directly or visited their website.
When National Fisherman readers and evaluating options prior to making a purchasing decision, they consider the brand name of the product to be very important in the decision making process. Consider the following:
Size of Vessels Owned/Worked On
*National Fisherman Reader Survey, Publisher's Own Data
30,000** subscribers across the country use National Fisherman to:
**National Fisherman Verified Audit statement June 2012
NMFS recently released a draft action plan for fish discard and release mortality science, creating a list of actions that they hope can better inform fisheries.
We know that fishermen have to deal with bycatch by discarding or releasing unwanted catch overboard, but there is a data gap regarding how those fish survive.Read more...
A new study has identified a set of features common to all ocean ecosystems that provide a visual diagnosis of the health of the underwater environment coastal communities rely on.
Together, the features detail cumulative effects of threats -- such as overfishing, pollution, and invasive species, allowing responders to act faster to increase ocean resiliency and sustainability.Read more...