National Fisherman


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Readers from coast to coast depend on it to stay up to date on news, regulations, fish stocks, to research purchasing decisions and to stay informed of the newest vessel and product technology. And, with the evolution of online advertising there are more options than ever for you to get your message in front of National Fisherman's qualified audiences.

Whether you choose to advertise in print, online, or both, there's no better way to make sure your advertising has a national reach as well as comprehensive regional coverage than by placing your ad with National Fisherman.

National Fisherman Readers:*

62% actively use the magazine when making purchasing decisions.

88% are involved in purchasing decisions.

After seeing an advertisement in National Fisherman 54% of readers bought a product or service and 99% either contacted the company directly or visited their website.

When National Fisherman readers and evaluating options prior to making a purchasing decision, they consider the brand name of the product to be very important in the decision making process. Consider the following:

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Size of Vessels Owned/Worked On

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*National Fisherman Reader Survey, Publisher's Own Data

30,000** subscribers across the country use National Fisherman to:

  • Get new regulation information
  • Shop for communications equipment
  • Research new fishing technology
  • Buy a boat or improve their existing boat
  • Buy or research wheelhouse electronics
  • Repower their vessel
  • Identify websites for online research
  • Get show/even information
  • Network with other fishermen
  • Look for new products
  • Learn gear repair/improvement techniques

**National Fisherman Verified Audit statement June 2012

Inside the Industry

The Downeast Salmon Federation has received a major grant from the U.S. Endowment for Forestry and Communities to ensure and improve the water quality of eastern Maine’s most important rivers, according to the Ellsworth American.

Read more...

Louisiana crab fishermen and their catch are feeling the pressure of a downturn in the state economy, and a resulting upturn of people entering the fishery.

“It’s a crazy business right now,” said Pete Gerica, the New Orleans fisherman who now serves as president or the Louisiana Crab Task Force, a legislatively-created board of industry voices that makes recommendations to state government.

Read more...

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