Jes Hathaway is the editor in chief of National Fisherman magazine and NationalFisherman.com.
Written by Jes Hathaway
Tuesday, 12 March 2013
I kicked off the International Boston Seafood Show with a National Seafood Marketing Coalition luncheon on Sunday. Coalition Director Bruce Schactler spearheaded the event, with a menu featuring five iconic species from around the country.
The coalition is building momentum around a piece of legislation that would create a National Seafood Marketing Fund with a portion of Saltonstall-Kennedy coffers. The S-K grant program was established to promote U.S. seafood through marketing, but has primarily been used to fund fisheries research projects in recent years.
There is no doubt a dearth of data for many federally managed fisheries. But there is even less marketing and promotion. A national fund could help us sell U.S. seafood as a sustainable choice across the board, capitalizing on NMFS' high standards for U.S. fisheries.
Alaska salmon is a classic case of marketing being a game changer. Salmon from Alaska once was available only in a can, unless you were lucky enough to be in Alaska for fresh fish.
The Alaska Seafood Marketing Institute started telling a new story, and the processors and fleets responded in kind by shifting focus to improve handling and offer value-added products.
As we look at imported seafood increasingly infringing on our market share (around 90 percent of the seafood consumed in this country is imported), perhaps we need to focus less on volume and more on quality, as well as promoting the inherently high quality products of so many American fisheries.
We live in a global marketplace, so we will always eat imported seafood. But American seafood should be garnering a price worthy of its quality.
National Fisherman Live: 3/10/15
In this episode, Online Editor Leslie Taylor talks with Mike McLouglin, vice president of Dunlop Industrial and Protective Footwear.
National Fisherman Live: 2/24/15
In this episode:
March date set for disaster aid dispersal
Oregon LNG project could disrupt fishing
NOAA tweaks gear marking requirement
N.C. launches first commercial/recreational dock
Spiny lobster traps limits not well received
NMFS announced two changes in regulations that apply to federal fishing permit holders starting Aug. 26.
First, they have eliminated the requirement for vessel owners to submit “did not fish” reports for the months or weeks when their vessel was not fishing.
Some of the restrictions for upgrading vessels listed on federal fishing permits have also been removed.Read more...
Alaskans will meet with British Columbia’s Minister of Energy and Mines, Bill Bennett, when he visits Juneau next week and will ask him to support an international review of mine developments in northwest British Columbia, upstream from Southeast Alaska along the Taku, Stikine and Unuk transboundary rivers.
Some Alaska fishing and environmental groups believe an international review is the best way to develop specific, binding commitments to ensure clean water, salmon, jobs and traditional and customary practices are not harmed by British Columbia mines and that adequate financial assurances are in place up front to cover long-term monitoring and compensation for damages.Read more...