Jes Hathaway is the editor in chief of National Fisherman magazine and NationalFisherman.com.
Thursday, 21 February 2008
Who doesn't love to see Ben Stein declaring the abundance and deliciousness of Alaska wild seafood?
The first time I saw the ad for the new Wendy's fish sandwich, I thought they said it is made of North Pacific pollock. My husband corrected me — they said cod, honey. I would have sworn I heard pollock, but in the end I didn't care who won that argument. (For the record, it's cod. And this is going to be his favorite blog entry of mine, maybe forever.)
I remember ordering a fish sandwich at a Wendy's competitor once, and my friend commented, "That fish ain't never seen water." Based on the flavor, he wasn't far off. I'm planning on hitting Wendy's this weekend. I'll be sure to let you know how "hand-cut" their sammy tastes.
I've been thinking a lot lately about these prominent ads promoting American fish. But when the story of the Alaska Seafood Marketing Institute's budgeting woes; broke this week, I found myself pining for a national group that could do as good a job promoting our seafood industry.
Will we ever see NBC's Today Show Summer Concert Series sponsored by the Incredible Edible Squid?
National Fisherman Live: 9/9/14
In this episode:
Seafood Watch upgrades status of 21 fish species
Calif. bill attacking seafood mislabeling approved
Ballot item would protect Bristol Bay salmon
NOAA closes cod, yellowtail fishing areas
Pacific panel halves young bluefin harvest
National Fisherman Live: 8/26/14
In this episode, National Fisherman Publisher Jerry Fraser talks about his early days dragging for redfish on the Vandal.
The Maine Lobster Marketing Collaborative is introducing its Chef Ambassador Program. Created to inspire and educate chefs and home cooks across the country about the unique qualities of lobster from Maine, the program showcases how it can be incorporated into a range of inspired culinary dishes.
More than a dozen higher education institutions and federal and local fishery management agencies and organizations in American Samoa, Guam, the Commonwealth of the Northern Mariana Islands and Hawaii have signed a memorandum of understanding aimed at building the capacity of the U.S. Pacific Island territories to manage their fisheries and fishery-related resources.