National Fisherman


The Rudderpost 

jesJes Hathaway is the editor in chief of National Fisherman magazine and NationalFisherman.com.

 

Who doesn't love to see Ben Stein declaring the abundance and deliciousness of Alaska wild seafood?

The first time I saw the ad for the new Wendy's fish sandwich, I thought they said it is made of North Pacific pollock. My husband corrected me — they said cod, honey. I would have sworn I heard pollock, but in the end I didn't care who won that argument. (For the record, it's cod. And this is going to be his favorite blog entry of mine, maybe forever.)

I remember ordering a fish sandwich at a Wendy's competitor once, and my friend commented, "That fish ain't never seen water." Based on the flavor, he wasn't far off. I'm planning on hitting Wendy's this weekend. I'll be sure to let you know how "hand-cut" their sammy tastes.

I've been thinking a lot lately about these prominent ads promoting American fish. But when the story of the Alaska Seafood Marketing Institute's budgeting woes; broke this week, I found myself pining for a national group that could do as good a job promoting our seafood industry.

Will we ever see NBC's Today Show Summer Concert Series sponsored by the Incredible Edible Squid?

Inside the Industry

The American Fisheries Society is honoring recently retired Florida Institute of Oceanography director Bill Hogarth with the Carl R. Sullivan Fishery Conservation Award — one of the nation's premier awards in fisheries science - in recognition of his long career and leadership in preserving some of the world's most threatened species, advocating for environmental protections and leading Florida's scientific response to the Deepwater Horizon oil spill.

Read more...

The Marine Stewardship Council has appointed Eric Critchlow as the new U.S. Program Director. Critchlow will be based in the MSC US headquarters in Seattle. He is a former vice president of Lusamerica Foods and has over 35 years in the seafood industry.

Read more...
Try a FREE issue of National Fisherman

Fill out this order form, If you like the magazine, get the rest of the year for just $14.95 (12 issues in all). If not, simply write cancel on the bill, return it, and owe nothing.

First Name
Last Name
Address
Country
U.S. Canada Other

City
State/Province
Postal/ Zip Code
Email