Jes Hathaway is the editor in chief of National Fisherman magazine and NationalFisherman.com.
Thursday, 21 February 2008
Who doesn't love to see Ben Stein declaring the abundance and deliciousness of Alaska wild seafood?
The first time I saw the ad for the new Wendy's fish sandwich, I thought they said it is made of North Pacific pollock. My husband corrected me — they said cod, honey. I would have sworn I heard pollock, but in the end I didn't care who won that argument. (For the record, it's cod. And this is going to be his favorite blog entry of mine, maybe forever.)
I remember ordering a fish sandwich at a Wendy's competitor once, and my friend commented, "That fish ain't never seen water." Based on the flavor, he wasn't far off. I'm planning on hitting Wendy's this weekend. I'll be sure to let you know how "hand-cut" their sammy tastes.
I've been thinking a lot lately about these prominent ads promoting American fish. But when the story of the Alaska Seafood Marketing Institute's budgeting woes; broke this week, I found myself pining for a national group that could do as good a job promoting our seafood industry.
Will we ever see NBC's Today Show Summer Concert Series sponsored by the Incredible Edible Squid?
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