Jes Hathaway is the editor in chief of National Fisherman magazine and NationalFisherman.com.
Tuesday, 15 April 2014
Though this 1937 lobster marketing video was filmed well before the era of Mad Men, those of us who are once again immersed in the show's backward glance at Americana (and often very backward cultural ideals) can find a cozy spot in this old newsreel.
"One Lobster? Yes, Sir! At Once, Sir!"
And what about the industry has changed in the intervening eight decades? The fishermen are still exposed to the elements, hauling traps, hoping for a good price and minimal shrinkage. And once again, many marketing dollars are being thrust at the healthy fishery whose dockside price is struggling.
And yet, the reputation for an in-shell lobster dinner remains pristine. Like the video says: "As the main course for a delicious dinner, he's tops!"
I can see Don Draper tossing his bib aside and diving in. Delicious, indeed.
(Special thanks to Good Morning Gloucester for posting this find.)
National Fisherman Live: 9/9/14
In this episode:
Seafood Watch upgrades status of 21 fish species
Calif. bill attacking seafood mislabeling approved
Ballot item would protect Bristol Bay salmon
NOAA closes cod, yellowtail fishing areas
Pacific panel halves young bluefin harvest
National Fisherman Live: 8/26/14
In this episode, National Fisherman Publisher Jerry Fraser talks about his early days dragging for redfish on the Vandal.
More than a dozen higher education institutions and federal and local fishery management agencies and organizations in American Samoa, Guam, the Commonwealth of the Northern Mariana Islands and Hawaii have signed a memorandum of understanding aimed at building the capacity of the U.S. Pacific Island territories to manage their fisheries and fishery-related resources.