National Fisherman

The Rudderpost 

jesJes Hathaway is the editor in chief of National Fisherman magazine and NationalFisherman.com.

 

Though this 1937 lobster marketing video was filmed well before the era of Mad Men, those of us who are once again immersed in the show's backward glance at Americana (and often very backward cultural ideals) can find a cozy spot in this old newsreel.

"One Lobster? Yes, Sir! At Once, Sir!"

And what about the industry has changed in the intervening eight decades? The fishermen are still exposed to the elements, hauling traps, hoping for a good price and minimal shrinkage. And once again, many marketing dollars are being thrust at the healthy fishery whose dockside price is struggling.

And yet, the reputation for an in-shell lobster dinner remains pristine. Like the video says: "As the main course for a delicious dinner, he's tops!"

I can see Don Draper tossing his bib aside and diving in. Delicious, indeed.

(Special thanks to Good Morning Gloucester for posting this find.)

National Fisherman Live

National Fisherman Live: 7/29/14

In this episode:

  • Dismal Kenai king return prompts closures
  • State, feds unveil salmon restoration plans
  • Slow start for Maine’s lobster season
  • Va. oyster harvest up 25 percent in 2013
  • Fishermen tangle lines in snapper battle

National Fisherman Live: 7/17/14

In this episode, National Fisherman's Boats & Gear Editor Michael Crowley talks with Mike Hillers about the Simrad PX Multisensor.

 

Inside the Industry

PORTLAND, Maine – The Maine Lobster Marketing Collaborative has appointed Matt Jacobson as its new executive director.
 
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The Gulf of Mexico Fishery Management Council will convene its Red Snapper Advisory Panel Wednesday, July 30, 2014, from 8:30 a.m. to 5:00 p.m. at the council office — 2203 N. Lois Avenue, Suite 1100, in Tampa, Fla. 

Read more...

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