National Fisherman

The Rudderpost 

jesJes Hathaway is the editor in chief of National Fisherman magazine and NationalFisherman.com.

 

Though this 1937 lobster marketing video was filmed well before the era of Mad Men, those of us who are once again immersed in the show's backward glance at Americana (and often very backward cultural ideals) can find a cozy spot in this old newsreel.

"One Lobster? Yes, Sir! At Once, Sir!"

And what about the industry has changed in the intervening eight decades? The fishermen are still exposed to the elements, hauling traps, hoping for a good price and minimal shrinkage. And once again, many marketing dollars are being thrust at the healthy fishery whose dockside price is struggling.

And yet, the reputation for an in-shell lobster dinner remains pristine. Like the video says: "As the main course for a delicious dinner, he's tops!"

I can see Don Draper tossing his bib aside and diving in. Delicious, indeed.

(Special thanks to Good Morning Gloucester for posting this find.)

National Fisherman Live

National Fisherman Live: 3/10/15

In this episode, Online Editor Leslie Taylor talks with Mike McLouglin, vice president of Dunlop Industrial and Protective Footwear.

National Fisherman Live: 2/24/15

In this episode:

March date set for disaster aid dispersal
Oregon LNG project could disrupt fishing
NOAA tweaks gear marking requirement
N.C. launches first commercial/recreational dock
Spiny lobster traps limits not well received

Inside the Industry

Alaska Gov. Bill Walker is required by state statute to appoint someone to the Board of Fisheries by today, Tuesday, May 19. However, his efforts to fill the seat have gone unfulfilled since he took office in January. The seven-member board serves as an in-state fishery management council for fisheries in state waters.

The resignation of Walker’s director of Boards and Commissions, Karen Gillis, fanned the flames of controversy late last week.

Read more...

Keith Decker, president and COO of High Liner Foods, will take over for the outgoing CEO, Harry Demone, who will assume the role as chairman of the board of directors. The Lunenburg, Nova Scotia-based seafood supplier boasts sales in excess of $310 million (American) for the first quarter of the year.

Read more...
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