Jes Hathaway is the editor in chief of National Fisherman magazine and NationalFisherman.com.
Tuesday, 15 April 2014
Though this 1937 lobster marketing video was filmed well before the era of Mad Men, those of us who are once again immersed in the show's backward glance at Americana (and often very backward cultural ideals) can find a cozy spot in this old newsreel.
"One Lobster? Yes, Sir! At Once, Sir!"
And what about the industry has changed in the intervening eight decades? The fishermen are still exposed to the elements, hauling traps, hoping for a good price and minimal shrinkage. And once again, many marketing dollars are being thrust at the healthy fishery whose dockside price is struggling.
And yet, the reputation for an in-shell lobster dinner remains pristine. Like the video says: "As the main course for a delicious dinner, he's tops!"
I can see Don Draper tossing his bib aside and diving in. Delicious, indeed.
(Special thanks to Good Morning Gloucester for posting this find.)
National Fisherman Live: 12/16/14
In this episode, Bruce Buls, WorkBoat's technical editor, interviews Long Island lobsterman John Aldridge, who survived for 12 hours after falling overboard in the dead of night. Aldridge was the keynote speaker at the 2014 Pacific Marine Expo, which took place Nov. 19-21 in Seattle.
NOAA, in consultation with the Department of the Interior, has appointed 10 new members to the Marine Protected Areas Federal Advisory Committee. The 20-member committee is composed of individuals with diverse backgrounds and experience who advise the departments of commerce and the interior on ways to strengthen and connect the nation's MPA programs. The new members join the 10 continuing members appointed in 2012.