National Fisherman


The Rudderpost 

jesJes Hathaway is the editor in chief of National Fisherman magazine and NationalFisherman.com.

 

Though this 1937 lobster marketing video was filmed well before the era of Mad Men, those of us who are once again immersed in the show's backward glance at Americana (and often very backward cultural ideals) can find a cozy spot in this old newsreel.

"One Lobster? Yes, Sir! At Once, Sir!"

And what about the industry has changed in the intervening eight decades? The fishermen are still exposed to the elements, hauling traps, hoping for a good price and minimal shrinkage. And once again, many marketing dollars are being thrust at the healthy fishery whose dockside price is struggling.

And yet, the reputation for an in-shell lobster dinner remains pristine. Like the video says: "As the main course for a delicious dinner, he's tops!"

I can see Don Draper tossing his bib aside and diving in. Delicious, indeed.

(Special thanks to Good Morning Gloucester for posting this find.)

Inside the Industry

The Bristol Bay Regional Seafood Development Association released their board of directors election results last week.

The BBRSDA’s member-elected volunteer board provides financial and policy guidance for the association and oversees its management. Through their service, BBRSDA board members help determine the future of one of the world’s most dynamic commercial fisheries.

Read more...

Former Massachusetts state fishery scientist Steven Correia received the New England Fishery Management Council’s Janice Plante Award of Excellence for 2016 at its meeting last week.

Correia was employed by the Massachusetts Division of Marine Fisheries for over 30 years.

Read more...
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