National Fisherman

The Rudderpost 

jesJes Hathaway is the editor in chief of National Fisherman magazine and NationalFisherman.com.

 

Though this 1937 lobster marketing video was filmed well before the era of Mad Men, those of us who are once again immersed in the show's backward glance at Americana (and often very backward cultural ideals) can find a cozy spot in this old newsreel.

"One Lobster? Yes, Sir! At Once, Sir!"

And what about the industry has changed in the intervening eight decades? The fishermen are still exposed to the elements, hauling traps, hoping for a good price and minimal shrinkage. And once again, many marketing dollars are being thrust at the healthy fishery whose dockside price is struggling.

And yet, the reputation for an in-shell lobster dinner remains pristine. Like the video says: "As the main course for a delicious dinner, he's tops!"

I can see Don Draper tossing his bib aside and diving in. Delicious, indeed.

(Special thanks to Good Morning Gloucester for posting this find.)

National Fisherman Live

National Fisherman Live: 3/10/15

In this episode, Online Editor Leslie Taylor talks with Mike McLouglin, vice president of Dunlop Industrial and Protective Footwear.

National Fisherman Live: 2/24/15

In this episode:

March date set for disaster aid dispersal
Oregon LNG project could disrupt fishing
NOAA tweaks gear marking requirement
N.C. launches first commercial/recreational dock
Spiny lobster traps limits not well received

Inside the Industry

Today Sen. Lisa Murkowski (R-AK) introduced legislation to extend a permanent exemption for incidental runoff from small commercial fishing boats.

Read more...

The National Working Waterfront Network is now accepting abstracts and session proposals for the next National Working Waterfronts & Waterways Symposium, taking place Nov. 16-19 in Tampa, Fla. The deadline is Tax Day, April 15.

Read more...
Try a FREE issue of National Fisherman

Fill out this order form, If you like the magazine, get the rest of the year for just $14.95 (12 issues in all). If not, simply write cancel on the bill, return it, and owe nothing.

First Name
Last Name
Address
Country
U.S. Canada Other

City
State/Province
Postal/ Zip Code
Email