Jes Hathaway is the editor in chief of National Fisherman magazine and NationalFisherman.com.
Written by Jes Hathaway
Tuesday, 01 October 2013
On this first day of a federal shutdown, I have the ironic privilege of heralding a new federal program that promotes the American fishing industry — Seafood 101. The first time I heard about this idea from NOAA's Rebecca Reuter two years ago, I was intrigued and inspired by her enthusiasm.
This seafood education effort kicked off last month in the Pacific Northwest at Seattle's Fishermen's Fall Festival with public outreach across media platforms and live events, culminating in an Oct. 6 supplement to the Seattle Times. (National Fisherman subscribers in Alaska and the Pacific Northwest will receive the supplement with their December issue, thanks to a partnership with the Alaska Seafood Marketing Institute.) The offerings of Pacific Northwest Seafood 101 include recipes, cooking tips and demonstrations, information on local species and fishing seasons, as well as profiles of local fishermen in an effort to inform the public about local seafood.
Reuter, a Seattle-based communications specialist for the Alaska Fisheries Science Center, is excited to "help showcase how government, business and community leaders are working together to achieve a sustainable, safe and strong fishing industry.”
In the last two years, fishing industry stakeholders (businesses and associations) from all over Alaska and the Pacific Northwest have thrown their weight behind starting the program in that corner of the country.
Reuter hopes (as I do) to expand the program to other regions of the country, which would make it a remarkable marketing tool for the entire American fishing industry.
“Seafood 101 is also a tremendous way to spotlight the economic value of the maritime and fishing industries and the diversity of career opportunities," Reuter says.
I could not agree more. I am proud to represent National Fisherman's sponsorship of a program that helps NOAA promote the country's success in fishery management and promote healthy, local and sustainable seafood. For more information, please visit our Seafood 101 spotlight page.
National Fisherman Live: 3/10/15
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National Fisherman Live: 2/24/15
In this episode:
March date set for disaster aid dispersal
Oregon LNG project could disrupt fishing
NOAA tweaks gear marking requirement
N.C. launches first commercial/recreational dock
Spiny lobster traps limits not well received
The Gulf of Maine Research Institute is partnering with restaurants throughout the region for an Out of the Blue promotion of cape shark, also known as dogfish. Starting Friday, July 3 and running until Sunday, July 12, cape shark will be available at each participating restaurant during the 10-day event. Cape shark is abundant and well deserving of a wider market.
As a joint Gulf of Mexico states seafood marketing effort sails into the sunset, the program’s Marketing Director has left for a job in the private seafood sector. Joanne McNeely Zaritsky, the former Marketing Director of the Gulf State Marketing Coalition, has joined St. Petersburg, FL based domestic seafood processor Captain’s Fine Foods as its new business development director to promote its USA shrimp product line.