Jes Hathaway is the editor in chief of National Fisherman magazine and NationalFisherman.com.
Written by Adrianne Madden
Friday, 25 March 2011
Earlier this week, the International Boston Seafood Show was bumping.
Although many exhibitors at the show were hailing the wonders of farmed seafood, the aisles also boasted a wide range of wild U.S. products.
The purveyors of the latter may get a second boost from the show, or rather from progress toward a National Seafood Marketing Coalition that took place at events surrounding the show.
While the coalition's Alaskan founders were on the East Coast, they knocked on some doors and potentially allied themselves with Sen. John Kerry and Rep. Barney Frank (both D-Mass.).
When I saw the first inklings of the coalition coalescing about a year ago, I hoped against hope that something would come of it.
Many of us have seen some great efforts go into groups that speak for U.S. fishermen as a whole but end up floundering or on hiatus because it's a huge uphill battle.
But one certain area of expertise for Alaska fishermen and processors is marketing.
This industry as a whole has a lot to learn from them and so much to gain from a unified approach to marketing.
The coalition now has 65 organizations backing their efforts, and I am excited to see what comes in the next stages.
No other country can boast this bounty of wild sustainable seafood. And if nothing else, Americans ought to know that. You've already cornered the market. Now it's time to make your move.
If you are interested in joining the group, you can find the National Seafood Marketing Coalition on Facebook or via email at firstname.lastname@example.org.
National Fisherman Live: 3/10/15
In this episode, Online Editor Leslie Taylor talks with Mike McLouglin, vice president of Dunlop Industrial and Protective Footwear.
National Fisherman Live: 2/24/15
In this episode:
March date set for disaster aid dispersal
Oregon LNG project could disrupt fishing
NOAA tweaks gear marking requirement
N.C. launches first commercial/recreational dock
Spiny lobster traps limits not well received
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The proposed action would consider a prohibition on the development of new, or expansion of existing, directed fisheries on unmanaged forage species in the Mid-Atlantic until adequate scientific information is available to promote ecosystem sustainability.Read more...
The National Marine Educators Association has partnered with NOAA this year to offer all NMEA 2015 conference attendees an educational session on how free NOAA data can add functionality to navigation systems and maritime apps.
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