Jes Hathaway is the editor in chief of National Fisherman magazine and NationalFisherman.com.
Written by Jes Hathaway
Tuesday, 23 July 2013
In an upcoming episode of Andrew Zimmern's show Bizarre Foods on the Travel Channel, the eclectic epicurean host visits Bayou LaBatre, Ala., a well-known Gulf Coast fishing town, and its surrounds.
In one segment, he interviews Dustin Mizell, a Gulf Shores charter boat operator who has established a niche for sport-fishermen to bowfish skates and rays at night. (He encourages his clients to use a variety of tools in what Mizell calls his Blood Box to process their catch. Every fisherman knows how to jury rig, but this guy has the notion branded. Now that's the spark of marketing genius.)
When I think of skates, I think of the Northeast trawl fishery. When I imagine Gulf Coast recreational fishing, I envision snappers and groupers, of course.
This show illustrates how members of all fishing sectors can capitalize on underutilized species. When rec fishermen go to the Gulf Coast, they want to bring home a gorgeous red snapper. But wouldn't it be just as exciting to try something off the wall like spearing skates and rays? There's a big push in New England to help the commercial groundfish fleet by increasing the demand (and therefore, price) of the less popular (but plenty populous) fish in the multispecies complex.
Regional advocacy groups have been working with white-table restaurateurs and chefs to promote so-called trash-fish dinners (for more thoughts on that, be sure to visit the Lobsters on the Fly blog, penned by the eloquent and delightfully wry Monique Coombs), making use of once-discarded or under-marketed species.
Once upon a time, monkfish and lobster were in the "trash fish" category. Skate wings have been sold as mock scallops (both legitimately and fraudulently). You never know when you're going to strike a hot iron when it comes to food marketing. Imagine the progress we could make if the recreational and commercial segments were working toward the same goals and developing the same markets.
But in the meantime, can we come up with a better term than "trash fish"? Hidden gems? Secret seafood? Market-free fish?
As an industry, we've been far more inclined to use the collection of tools in the jury-rigger's Blood Box rather than stepping outside of our comfort zone to reach the consumer at white-tablecloth restaurants. And in many ways, it has worked for us. Where would the "Deadliest Catch" be without an edge? But when it comes to seafood — the resulting product, not just the image of fishing — we've let processors, chefs and retailers do the marketing work for us.
It's possible that we can walk a fine line between exposing customers to the Blood Box and cleaning off our hands to delve into the world of white tablecloths, but it's going to take some careful handling either way.
National Fisherman Live: 3/10/15
In this episode, Online Editor Leslie Taylor talks with Mike McLouglin, vice president of Dunlop Industrial and Protective Footwear.
National Fisherman Live: 2/24/15
In this episode:
March date set for disaster aid dispersal
Oregon LNG project could disrupt fishing
NOAA tweaks gear marking requirement
N.C. launches first commercial/recreational dock
Spiny lobster traps limits not well received
SeaShare, a non-profit organization that facilitates donations of seafood to feed the hungry, announced on Wednesday, July 29 that it had partnered up with Alaska seafood companies, freight companies and the Coast Guard, to coordinate the donation and delivery of 21,000 pounds of halibut to remote villages in western Alaska.
On Wednesday, the Coast Guard loaded 21,000 pounds of donated halibut on its C130 airplane in Kodiak and made the 634-mile flight to Nome.Read more...
The New England Fishery Management Council is soliciting applications for seats on the Northeast Trawl Survey Advisory Panel and the deadline to apply is July 31 at 5:00 p.m.
The panel will consist of 16 members including members of the councils and the Atlantic States Fishery Commission, industry experts, non-federal scientists and Northeast Fisheries Science Center scientists. Panel members are expected to serve for three years.Read more...