Jes Hathaway is the editor in chief of National Fisherman magazine and NationalFisherman.com.
Written by Jes Hathaway
Tuesday, 16 July 2013
We get chatting about fish — what we like, where we buy, how we cook it — quite often in the office.
Yesterday, we mused on what people buy when they're far from the source. Are they limited to what they find in their local grocery store? And why do so many people continue to declare that they're intimidated by seafood? Knowing the difference between a halibut steak and a salmon fillet is no more complicated than knowing how to cook a flank steak versus a few strips of bacon.
I have a theory that our global market (while offering a plethora of delights) has largely served to confuse people with endless choices. It seems there's at least one new species on the shelf every week.
Help may be coming courtesy of NMFS.
Today the agency opens a two-day symposium in Oakland, Calif., — Eat Local, Think Global — that focuses on eating U.S. seafood (all of which is managed for sustainability). It's a simple message for retailers and fishermen, alike, to bring to the consumers: Eat American Fish.
According to the symposium's website: "At home, some U.S. fisheries continue to battle the perception that they are not sustainably harvested. This has created mounting frustration in the domestic fishing industry and is serving to undermine domestic market access."
There is a lot of energy around this theme right now. Fishermen, fleets, community supported fisheries, marketing groups and the government are all on the bandwagon of marketing and selling U.S. wild.
If you are a fishing industry stakeholder selling or marketing seafood, I want to hear your story. Please send an email to firstname.lastname@example.org with the subject line Selling Seafood.
National Fisherman Live: 3/10/15
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National Fisherman Live: 2/24/15
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March date set for disaster aid dispersal
Oregon LNG project could disrupt fishing
NOAA tweaks gear marking requirement
N.C. launches first commercial/recreational dock
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The Gulf of Maine Research Institute is partnering with restaurants throughout the region for an Out of the Blue promotion of cape shark, also known as dogfish. Starting Friday, July 3 and running until Sunday, July 12, cape shark will be available at each participating restaurant during the 10-day event. Cape shark is abundant and well deserving of a wider market.
As a joint Gulf of Mexico states seafood marketing effort sails into the sunset, the program’s Marketing Director has left for a job in the private seafood sector. Joanne McNeely Zaritsky, the former Marketing Director of the Gulf State Marketing Coalition, has joined St. Petersburg, FL based domestic seafood processor Captain’s Fine Foods as its new business development director to promote its USA shrimp product line.