National Fisherman


The Rudderpost 

jesJes Hathaway is the editor in chief of National Fisherman magazine and NationalFisherman.com.

 

We get chatting about fish — what we like, where we buy, how we cook it — quite often in the office.

Yesterday, we mused on what people buy when they're far from the source. Are they limited to what they find in their local grocery store? And why do so many people continue to declare that they're intimidated by seafood? Knowing the difference between a halibut steak and a salmon fillet is no more complicated than knowing how to cook a flank steak versus a few strips of bacon.

I have a theory that our global market (while offering a plethora of delights) has largely served to confuse people with endless choices. It seems there's at least one new species on the shelf every week.

Help may be coming courtesy of NMFS.

Today the agency opens a two-day symposium in Oakland, Calif., — Eat Local, Think Global — that focuses on eating U.S. seafood (all of which is managed for sustainability). It's a simple message for retailers and fishermen, alike, to bring to the consumers: Eat American Fish.

According to the symposium's website: "At home, some U.S. fisheries continue to battle the perception that they are not sustainably harvested. This has created mounting frustration in the domestic fishing industry and is serving to undermine domestic market access."

There is a lot of energy around this theme right now. Fishermen, fleets, community supported fisheries, marketing groups and the government are all on the bandwagon of marketing and selling U.S. wild.

If you are a fishing industry stakeholder selling or marketing seafood, I want to hear your story. Please send an email to jhathaway@divcom.com with the subject line Selling Seafood.

Inside the Industry

The American Fisheries Society is honoring recently retired Florida Institute of Oceanography director Bill Hogarth with the Carl R. Sullivan Fishery Conservation Award — one of the nation's premier awards in fisheries science - in recognition of his long career and leadership in preserving some of the world's most threatened species, advocating for environmental protections and leading Florida's scientific response to the Deepwater Horizon oil spill.

Read more ...

The Marine Stewardship Council has appointed Eric Critchlow as the new U.S. Program Director. Critchlow will be based in the MSC US headquarters in Seattle. He is a former vice president of Lusamerica Foods and has over 35 years in the seafood industry.

Read more ...
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