National Fisherman

Mixed Catch 

jerryJerry Fraser is NF's publisher and former editor.



If you loves you some Copper River salmon, but don't know what restaurants and retailers carry it, I have some good news for you — there's an app for that.

The Copper River Salmon/Prince William Sound Marketing Association announced on Feb. 9 that Copper River Salmon is launching what it hails as the first-ever Salmon Locator App on Facebook. The app's trade launch will take place just prior to the International Boston Seafood Show, which takes place at the Boston Convention and Exhibition Center March 11-13. A consumer launch of the app will follow at the start of the 2012 Copper River fishery.

The Salmon Locator is designed to direct users to stores and restaurants that carry Copper River kings, sockeye and coho salmon during their respective seasons. Kings are available in May and June, sockeyes from May to July, and cohos from August to September.

So how does the app work? Shoppers log on to, which brings you to the Salmon Locator on Copper River Salmon's Facebook page. You type in your location (city, address or zip code) to find your nearest retailers and restaurants carrying Copper River salmon. Generous salmon lovers who wish to share the love can tag the name and address of a store or restaurant that carries Copper River fish.

The app will also help the region's fishermen connect with where their product is being sold. And food bloggers in 15 key markets will help find and tag Copper River salmon in their cities.

Time will tell whether the Facebook app catches on, but it's always encouraging to see other avenues for seafood marketing like social media apps being explored.

Inside the Industry

Abe Williams, who was elected to the Bristol Bay Regional Seafood Development Association board last spring, has been selected as the new president as of September.

Williams fishes the F/V Crimson Fury, and is president of Nuna Resources, a nonprofit that supports sustainable resource development in rural Alaska, including fighting for an international solution to issues raised by the proposed Pebble Mine project.


The Harte Research Institute for Gulf of Mexico Studies at Texas A&M University-Corpus Christi is teaming up with leading shark-tracking nonprofit Ocearch to build the most extensive shark-tagging program in the Gulf of Mexico region.

In October, Ocearch is bringing its unique research vessel, the M/V Ocearch, to the gulf for a multi-species study to generate previously unattainable data on critical shark species, including hammerhead, tiger and mako sharks.

Try a FREE issue of National Fisherman

Fill out this order form, If you like the magazine, get the rest of the year for just $14.95 (12 issues in all). If not, simply write cancel on the bill, return it, and owe nothing.

First Name
Last Name
U.S. Canada Other

Postal/ Zip Code
© 2015 Diversified Business Communications
Diversified Business Communications