National Fisherman


Mixed Catch 

jerryJerry Fraser is NF's publisher and former editor.

 

 

Selling your catch directly to the public may not be a new concept, but fishermen are increasingly taking advantage of social media, the Internet and technology to take the practice to a new level. For example, we took a look in our November 2013 issue at how Louisiana fishermen are using tools like Facebook and Louisiana Sea Grant's umbrella website, Louisiana Direct Seafood, to sell their catch.

And in our September 2013 issue, we told you about how Half Moon Bay, Calif.-based Phondini Partners was expanding its FishLine app, which connects seafood lovers with fishermen and restaurants that have fresh fish available, to include more California ports. Now the FishLine folks have created a video that shows consumers how they can buy Dungeness crab fresh off the boat.

The video shows buyers how the crabs are caught, and what it's like to come down to the docks to pick up some Dungies to cure their crab cravings. And of course it touts the benefits of either downloading the free FishLine mobile app or using the FishLine web page.

It's a good looking video. But what is most appealing to me is that fishermen can take advantage of increasingly affordable technology to produce pieces like this. Whether you use something as slick as a GoPro video camera or as simple as a smartphone, you can shoot, edit and upload to the Web videos that can help you connect with consumers on many levels.

Yes, such pieces can help you sell your product. But they can also help you build a relationship with consumers; you can show them what you do for a living and how and why you do it. And in the process, they help the people who supply the nation with delicious seafood become the brand.

Inside the Industry

The Downeast Salmon Federation has received a major grant from the U.S. Endowment for Forestry and Communities to ensure and improve the water quality of eastern Maine’s most important rivers, according to the Ellsworth American.

Read more...

Louisiana crab fishermen and their catch are feeling the pressure of a downturn in the state economy, and a resulting upturn of people entering the fishery.

“It’s a crazy business right now,” said Pete Gerica, the New Orleans fisherman who now serves as president or the Louisiana Crab Task Force, a legislatively-created board of industry voices that makes recommendations to state government.

Read more...

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