National Fisherman

Mixed Catch 

jerryJerry Fraser is NF's publisher and former editor.



Selling your catch directly to the public may not be a new concept, but fishermen are increasingly taking advantage of social media, the Internet and technology to take the practice to a new level. For example, we took a look in our November 2013 issue at how Louisiana fishermen are using tools like Facebook and Louisiana Sea Grant's umbrella website, Louisiana Direct Seafood, to sell their catch.

And in our September 2013 issue, we told you about how Half Moon Bay, Calif.-based Phondini Partners was expanding its FishLine app, which connects seafood lovers with fishermen and restaurants that have fresh fish available, to include more California ports. Now the FishLine folks have created a video that shows consumers how they can buy Dungeness crab fresh off the boat.

The video shows buyers how the crabs are caught, and what it's like to come down to the docks to pick up some Dungies to cure their crab cravings. And of course it touts the benefits of either downloading the free FishLine mobile app or using the FishLine web page.

It's a good looking video. But what is most appealing to me is that fishermen can take advantage of increasingly affordable technology to produce pieces like this. Whether you use something as slick as a GoPro video camera or as simple as a smartphone, you can shoot, edit and upload to the Web videos that can help you connect with consumers on many levels.

Yes, such pieces can help you sell your product. But they can also help you build a relationship with consumers; you can show them what you do for a living and how and why you do it. And in the process, they help the people who supply the nation with delicious seafood become the brand.

Inside the Industry

Abe Williams, who was elected to the Bristol Bay Regional Seafood Development Association board last spring, has been selected as the new president as of September.

Williams fishes the F/V Crimson Fury, and is president of Nuna Resources, a nonprofit that supports sustainable resource development in rural Alaska, including fighting for an international solution to issues raised by the proposed Pebble Mine project.


The Harte Research Institute for Gulf of Mexico Studies at Texas A&M University-Corpus Christi is teaming up with leading shark-tracking nonprofit Ocearch to build the most extensive shark-tagging program in the Gulf of Mexico region.

In October, Ocearch is bringing its unique research vessel, the M/V Ocearch, to the gulf for a multi-species study to generate previously unattainable data on critical shark species, including hammerhead, tiger and mako sharks.

Try a FREE issue of National Fisherman

Fill out this order form, If you like the magazine, get the rest of the year for just $14.95 (12 issues in all). If not, simply write cancel on the bill, return it, and owe nothing.

First Name
Last Name
U.S. Canada Other

Postal/ Zip Code
© 2015 Diversified Business Communications
Diversified Business Communications