Written by Adrianne Madden
Friday, 08 May 2009
Are you a part of the social media revolution?
Are you Linked In? Do you have a Facebook page? Are you a member of Twitter Nation?
Folks, these and other communication tools, which have been dubbed "social media," are changing the way people disseminate information. If at first they were a way for friends to quickly and easily get (and stay) in touch with each other, they also have business applications. And yep, that includes commercial fishing.
Social media tools could offer fishermen some benefits. Fishermen have long been trying to find ways to combat the misinformation about the industry that's been spread in mainstream media. Well, developing a Facebook page that can educate people about the industry or having a Twitter account that enables fishermen to instantly offer their take on industry-related news stories could well be effective ways of fighting misinformation.
And imagine the marketing possibilities. I can just picture Twitter users in Seattle receiving "tweets" sent from the Copper River salmon grounds about harvesters catching the season's first fish. Subsequent tweets sent to their cell phones would track the first fish as it makes its way from the water to helicopter, and finally to market. How's that for creating an instant buzz about your product?
Or imagine Maine's Port Clyde Fresh Catch fishermen updating their community supported fishery customers about where they're fishing today, what they're catching and when their product will arrive for customers to pick up. Any fishermen looking to sell their product direct to the public now have a great way to create interest and alert their customers that fresh, tasty seafood will soon be in their hands.
And talk about establishing a chain of custody for your product! Customers could instantly learn when and where their fish is caught, and when they can get their hands on it. They will know exactly where their food is coming from.
Hey, these days any tools that can raise fishermen's profile and help them make money are definitely worth investigating.
P.S. — Yes, NF has joined the Facebook world. Come see us at http://www.facebook.com/pages/National-Fisherman/.
National Fisherman Live: 3/10/15
In this episode, Online Editor Leslie Taylor talks with Mike McLouglin, vice president of Dunlop Industrial and Protective Footwear.
National Fisherman Live: 2/24/15
In this episode:
March date set for disaster aid dispersal
Oregon LNG project could disrupt fishing
NOAA tweaks gear marking requirement
N.C. launches first commercial/recreational dock
Spiny lobster traps limits not well received
The Gulf of Maine Research Institute is partnering with restaurants throughout the region for an Out of the Blue promotion of cape shark, also known as dogfish. Starting Friday, July 3 and running until Sunday, July 12, cape shark will be available at each participating restaurant during the 10-day event. Cape shark is abundant and well deserving of a wider market.
As a joint Gulf of Mexico states seafood marketing effort sails into the sunset, the program’s Marketing Director has left for a job in the private seafood sector. Joanne McNeely Zaritsky, the former Marketing Director of the Gulf State Marketing Coalition, has joined St. Petersburg, FL based domestic seafood processor Captain’s Fine Foods as its new business development director to promote its USA shrimp product line.