In Mixed Catch, NF Senior Editor Linc Bedrosian spotlights a wide range of commercial fishing-related news items from coast to coast.
Friday, 08 May 2009
Are you a part of the social media revolution?
Are you Linked In? Do you have a Facebook page? Are you a member of Twitter Nation?
Folks, these and other communication tools, which have been dubbed "social media," are changing the way people disseminate information. If at first they were a way for friends to quickly and easily get (and stay) in touch with each other, they also have business applications. And yep, that includes commercial fishing.
Social media tools could offer fishermen some benefits. Fishermen have long been trying to find ways to combat the misinformation about the industry that's been spread in mainstream media. Well, developing a Facebook page that can educate people about the industry or having a Twitter account that enables fishermen to instantly offer their take on industry-related news stories could well be effective ways of fighting misinformation.
And imagine the marketing possibilities. I can just picture Twitter users in Seattle receiving "tweets" sent from the Copper River salmon grounds about harvesters catching the season's first fish. Subsequent tweets sent to their cell phones would track the first fish as it makes its way from the water to helicopter, and finally to market. How's that for creating an instant buzz about your product?
Or imagine Maine's Port Clyde Fresh Catch fishermen updating their community supported fishery customers about where they're fishing today, what they're catching and when their product will arrive for customers to pick up. Any fishermen looking to sell their product direct to the public now have a great way to create interest and alert their customers that fresh, tasty seafood will soon be in their hands.
And talk about establishing a chain of custody for your product! Customers could instantly learn when and where their fish is caught, and when they can get their hands on it. They will know exactly where their food is coming from.
Hey, these days any tools that can raise fishermen's profile and help them make money are definitely worth investigating.
P.S. — Yes, NF has joined the Facebook world. Come see us at http://www.facebook.com/pages/National-Fisherman/.
National Fisherman Live: 1/27/15
In this episode:
Assessment: Atlantic menhaden is not overfished
Bering Sea pollock fishery casts off
Dock to Dish opens Florida’s first CSF
Second wave of disaster funds for Alaska
Fisherman lands N.C.’s largest bluefin ever
The Alaska Seafood Marketing Institute is still seeking public review and comment on the Alaska Responsible Fisheries Management Conformance Criteria (Version 1.2, September 2011). The public review and comment period, which opened on Dec. 3, 2014, runs through Monday, Feb. 3.
NOAA, in consultation with the Department of the Interior, has appointed 10 new members to the Marine Protected Areas Federal Advisory Committee. The 20-member committee is composed of individuals with diverse backgrounds and experience who advise the departments of commerce and the interior on ways to strengthen and connect the nation's MPA programs. The new members join the 10 continuing members appointed in 2012.