Written by Adrianne Madden
Wednesday, 23 July 2008
Maine's lobster industry is finding interesting ways to connect with consumers.
For example, mid-coast Maine lobsterman Ryan Post has a Web site, Maine Buggin http://www.mainebuggin.com/. A fourth generation lobsterman, Post also stars in a new documentary, "Here's the Catch."
The film chronicles a year in the lobstering life of Post and his sternman, Jon Hill, working on Post's boat, the 40-foot Instigator. According to the Web site, the documentary was to premiere in June.
The site also showcases a series of podcasts about lobstering in Maine. Between the Web site, podcasts and documentary, Post is raising the profile of the industry (as well as his own), making lobstering more accessible to the average consumer. And an educated consumer may be more likely to plop down his hard earned cash on a lobster dinner.
The Lobster Institute at the University of Maine is taking the education approach one step further. After a five-year hiatus, it is reviving the Maine Lobster College. Come mid-September, tourists intrigued by the lobstering life can get an education on vacation and learn about bugs, bait, the business of lobstering and more. Tuition is $575 per person, not including lodging at the Kenniston Hill Inn Bed and Breakfast in Boothbay, which serves as the lobster college's "campus."
Moreover, participants will find out firsthand what it's like to haul traps, remove and measure the lobsters and band the bugs. Folks interested in enrolling can learn more at The Lobster Institute Web site http://www.lobsterinstitute.org.
Likewise, brothers John and Brendan Ready generated a buzz late last year with their buy-a-trap program. For $2,995 a year, customers buy the rights to all bugs caught in a designated trap.
"We've created a way to add more value to seafood," John Ready told the Associated Press last year. "This is our way of trying to hit a new market segment."
All of the above enterprises are adding value to the experience of buying seafood. Whether it's Maine lobster, Copper River salmon, or other seafood treats, such programs educate the public about their product, commercial fishing in general, and gain seafood attention that can translate into consumer demand — and additional income for fishermen.
National Fisherman Live: 3/10/15
In this episode, Online Editor Leslie Taylor talks with Mike McLouglin, vice president of Dunlop Industrial and Protective Footwear.
National Fisherman Live: 2/24/15
In this episode:
March date set for disaster aid dispersal
Oregon LNG project could disrupt fishing
NOAA tweaks gear marking requirement
N.C. launches first commercial/recreational dock
Spiny lobster traps limits not well received
Alaska Gov. Bill Walker is required by state statute to appoint someone to the Board of Fisheries by today, Tuesday, May 19. However, his efforts to fill the seat have gone unfulfilled since he took office in January. The seven-member board serves as an in-state fishery management council for fisheries in state waters.
The resignation of Walker’s director of Boards and Commissions, Karen Gillis, fanned the flames of controversy late last week.
Keith Decker, president and COO of High Liner Foods, will take over for the outgoing CEO, Harry Demone, who will assume the role as chairman of the board of directors. The Lunenburg, Nova Scotia-based seafood supplier boasts sales in excess of $310 million (American) for the first quarter of the year.Read more...