Written by Adrianne Madden
Friday, 24 June 2011
Is LeBron James advising NOAA on its public relations strategies these days?
A basketball superstar, James set his public image ablaze last year when he chose to announce on national television his decision to leave the Cleveland Cavaliers and "take his talents to South Beach." Nothing King James has done or said since joining the Miami Heat has wiped the bad taste out of basketball fans' mouths.
NOAA's public relations nightmare has been the fisheries enforcement scandal in the Northeast. The resulting uproar over overzealous and arrogant enforcement actions led to a Commerce Department Inspector General's office probe of enforcement practices in the region, followed by a review of specific cases and now Senate hearings examining NOAA practices.
The findings of Special Master Charles B. Swartwood III prompted the Commerce Department and NOAA to implement steps designed to prevent such abuses from re-occurring. It also led them to issue formal apologies for enforcement actions, and in some cases compensate fishermen for those abuses.
So you're NOAA chief Jane Lubchenco and you've promised to work hard to repair your agency's dysfunctional relationship with Northeast fishermen. What would your next step towards that goal be?
Would you email the attorney for Larry Ciulla of the Gloucester, Mass., Seafood Display Auction — one of the victims most unfairly targeted by enforcement personnel — that your agency is enforcing Commerce Secretary Gary Locke's decision to reinstate a 15-day closure of the auction as negotiated in a 2010 settlement of three interlocking cases against it?
Locke's decision is based on the Special Master's report and recommendations. Swartwood had written that he didn't have authority to revisit the penalty and have it erased.
And if you were going to notify Ciulla of your decision, would you do so just as he's waiting to testify at a Senate subcommittee hearing on how your agency is managing funds to protect the domestic fishing industry?
No, you probably wouldn't. But LeBron would. And NOAA did.
National Fisherman Live: 3/10/15
In this episode, Online Editor Leslie Taylor talks with Mike McLouglin, vice president of Dunlop Industrial and Protective Footwear.
National Fisherman Live: 2/24/15
In this episode:
March date set for disaster aid dispersal
Oregon LNG project could disrupt fishing
NOAA tweaks gear marking requirement
N.C. launches first commercial/recreational dock
Spiny lobster traps limits not well received
The Gulf of Maine Research Institute is partnering with restaurants throughout the region for an Out of the Blue promotion of cape shark, also known as dogfish. Starting Friday, July 3 and running until Sunday, July 12, cape shark will be available at each participating restaurant during the 10-day event. Cape shark is abundant and well deserving of a wider market.
As a joint Gulf of Mexico states seafood marketing effort sails into the sunset, the program’s Marketing Director has left for a job in the private seafood sector. Joanne McNeely Zaritsky, the former Marketing Director of the Gulf State Marketing Coalition, has joined St. Petersburg, FL based domestic seafood processor Captain’s Fine Foods as its new business development director to promote its USA shrimp product line.