Written by Adrianne Madden
Friday, 12 March 2010
Here's a humble suggestion for the first order of business new NMFS chief Eric Schwaab should tackle: Pick a name for your agency and stick with it.
Granted there are many problems more pressing that Mr. Schwaab must address — the mess that fisheries enforcement policy has become leaps to mind, among others — than this one. But it would be good for the agency to have a single identity.
Industry members are of course familiar with the name "National Marine Fisheries Service," as the agency has been around for many years. But over the past few years, NOAA officials have developed a taste for referring to NMFS as "NOAA Fisheries."
There's never been an announcement or proclamation that henceforth and going forward, NMFS would now be known as NOAA Fisheries. Somehow the new name seemed to just develop a life of its own.
Which is not to say that NMFS has gone gently into that good night (though rogues in the peanut galley probably like that idea). At least I think it's still around.
If you go to the agency's Web site, the banner at the top screams "NOAA Fisheries Service." You are greeted on the home page with the following sentence: "Welcome to NOAA's National Marine Fisheries Service (NOAA Fisheries Service).'"
Oh. Gee, that's not confusing at all.
NOAA seems desperate to have its name attached to NMFS. Click on the "About Us" button, and it refers to the agency repeatedly as "NOAA's National Marine Fisheries Service."
But it's kind of like trying to give yourself a nickname, isn't it? And anyone who's a fan of "Seinfeld" knows that others thrust nicknames upon you (Hi there, George "Cocoa" Costanza).
In the end, it doesn't matter which name the agency chooses. Just ditch the dual personalities and settle on one as the official name.
National Fisherman Live: 3/10/15
In this episode, Online Editor Leslie Taylor talks with Mike McLouglin, vice president of Dunlop Industrial and Protective Footwear.
National Fisherman Live: 2/24/15
In this episode:
March date set for disaster aid dispersal
Oregon LNG project could disrupt fishing
NOAA tweaks gear marking requirement
N.C. launches first commercial/recreational dock
Spiny lobster traps limits not well received
The Gulf of Maine Research Institute is partnering with restaurants throughout the region for an Out of the Blue promotion of cape shark, also known as dogfish. Starting Friday, July 3 and running until Sunday, July 12, cape shark will be available at each participating restaurant during the 10-day event. Cape shark is abundant and well deserving of a wider market.
As a joint Gulf of Mexico states seafood marketing effort sails into the sunset, the program’s Marketing Director has left for a job in the private seafood sector. Joanne McNeely Zaritsky, the former Marketing Director of the Gulf State Marketing Coalition, has joined St. Petersburg, FL based domestic seafood processor Captain’s Fine Foods as its new business development director to promote its USA shrimp product line.