Written by Adrianne Madden
Wednesday, 27 January 2010
Wild-caught Alaska salmon has gained a new Target audience.
Word is that the Minneapolis-based discount store chain, aiming to give its customers a more eco-friendly option, is switching to selling wild salmon instead of the farmed variety. It announced Tuesday that it "has eliminated all farmed salmon from its fresh, frozen and smoked seafood offerings in Target stores nationwide."
That includes Target-owned brands Archer Farms and Market Pantry as well as national brands. It even extends to sushi; any sushi featuring farm-raised salmon will be made with wild-caught salmon by the end of this year.
Target says it made the decision in consultation with the Monterey Bay Aquarium "to ensure that its salmon offerings are sourced in a sustainable way that helps to preserve abundance, species health and doesn't harm local habitats." The aquarium considers wild-caught Alaska salmon as a "Best Choice" and Target notes the Alaska fishery is Marine Stewardship Council certified.
OK, cynics, you can quip that Target's decision is more about looking like a good eco-friendly citizen to what it refers to as its "guests" (read: customers) than it is supporting America's commercial harvesters.
But the bottom line is Target customers will not only be able to shop green, but get high quality salmon that's darn tasty and an excellent source of protein. And that opens yet another domestic market door for Alaska's salmon harvesters. Plus it raises the profile of U.S. fishermen amongst consumers. Target's decision is good news all the way around for fishermen.
National Fisherman Live: 3/10/15
In this episode, Online Editor Leslie Taylor talks with Mike McLouglin, vice president of Dunlop Industrial and Protective Footwear.
National Fisherman Live: 2/24/15
In this episode:
March date set for disaster aid dispersal
Oregon LNG project could disrupt fishing
NOAA tweaks gear marking requirement
N.C. launches first commercial/recreational dock
Spiny lobster traps limits not well received
The Mid-Atlantic Fishery Management Council has scheduled a series of scoping hearings to gather public input for a proposed action to protect unmanaged forage species.
The proposed action would consider a prohibition on the development of new, or expansion of existing, directed fisheries on unmanaged forage species in the Mid-Atlantic until adequate scientific information is available to promote ecosystem sustainability.Read more...
The National Marine Educators Association has partnered with NOAA this year to offer all NMEA 2015 conference attendees an educational session on how free NOAA data can add functionality to navigation systems and maritime apps.
Session topics include nautical charts, tides and currents, seafloor data, buoy networking and weather, among others.Read more...