Written by Adrianne Madden
Wednesday, 27 January 2010
Wild-caught Alaska salmon has gained a new Target audience.
Word is that the Minneapolis-based discount store chain, aiming to give its customers a more eco-friendly option, is switching to selling wild salmon instead of the farmed variety. It announced Tuesday that it "has eliminated all farmed salmon from its fresh, frozen and smoked seafood offerings in Target stores nationwide."
That includes Target-owned brands Archer Farms and Market Pantry as well as national brands. It even extends to sushi; any sushi featuring farm-raised salmon will be made with wild-caught salmon by the end of this year.
Target says it made the decision in consultation with the Monterey Bay Aquarium "to ensure that its salmon offerings are sourced in a sustainable way that helps to preserve abundance, species health and doesn't harm local habitats." The aquarium considers wild-caught Alaska salmon as a "Best Choice" and Target notes the Alaska fishery is Marine Stewardship Council certified.
OK, cynics, you can quip that Target's decision is more about looking like a good eco-friendly citizen to what it refers to as its "guests" (read: customers) than it is supporting America's commercial harvesters.
But the bottom line is Target customers will not only be able to shop green, but get high quality salmon that's darn tasty and an excellent source of protein. And that opens yet another domestic market door for Alaska's salmon harvesters. Plus it raises the profile of U.S. fishermen amongst consumers. Target's decision is good news all the way around for fishermen.
National Fisherman Live: 3/10/15
In this episode, Online Editor Leslie Taylor talks with Mike McLouglin, vice president of Dunlop Industrial and Protective Footwear.
National Fisherman Live: 2/24/15
In this episode:
March date set for disaster aid dispersal
Oregon LNG project could disrupt fishing
NOAA tweaks gear marking requirement
N.C. launches first commercial/recreational dock
Spiny lobster traps limits not well received
The Gulf of Maine Research Institute is partnering with restaurants throughout the region for an Out of the Blue promotion of cape shark, also known as dogfish. Starting Friday, July 3 and running until Sunday, July 12, cape shark will be available at each participating restaurant during the 10-day event. Cape shark is abundant and well deserving of a wider market.
As a joint Gulf of Mexico states seafood marketing effort sails into the sunset, the program’s Marketing Director has left for a job in the private seafood sector. Joanne McNeely Zaritsky, the former Marketing Director of the Gulf State Marketing Coalition, has joined St. Petersburg, FL based domestic seafood processor Captain’s Fine Foods as its new business development director to promote its USA shrimp product line.