Written by Adrianne Madden
Wednesday, 27 January 2010
Wild-caught Alaska salmon has gained a new Target audience.
Word is that the Minneapolis-based discount store chain, aiming to give its customers a more eco-friendly option, is switching to selling wild salmon instead of the farmed variety. It announced Tuesday that it "has eliminated all farmed salmon from its fresh, frozen and smoked seafood offerings in Target stores nationwide."
That includes Target-owned brands Archer Farms and Market Pantry as well as national brands. It even extends to sushi; any sushi featuring farm-raised salmon will be made with wild-caught salmon by the end of this year.
Target says it made the decision in consultation with the Monterey Bay Aquarium "to ensure that its salmon offerings are sourced in a sustainable way that helps to preserve abundance, species health and doesn't harm local habitats." The aquarium considers wild-caught Alaska salmon as a "Best Choice" and Target notes the Alaska fishery is Marine Stewardship Council certified.
OK, cynics, you can quip that Target's decision is more about looking like a good eco-friendly citizen to what it refers to as its "guests" (read: customers) than it is supporting America's commercial harvesters.
But the bottom line is Target customers will not only be able to shop green, but get high quality salmon that's darn tasty and an excellent source of protein. And that opens yet another domestic market door for Alaska's salmon harvesters. Plus it raises the profile of U.S. fishermen amongst consumers. Target's decision is good news all the way around for fishermen.
The Southeast Alaska Fishermen’s Alliance recently announced that the National Marine Sanctuary Foundation has awarded the organization a Hollings Grant to reduce whale entanglements in Alaska salmon fisheries by increasing the use of acoustic whale pingers to minimize entanglements in fishing gear.
Last week, Alaska senators Lisa Murkowski (R), Dan Sullivan (R) and Rep. Don Young (R) asked Secretary of State John Kerry to negotiate with Canadian leaders to make sure appropriate environmental safeguards are in place for mine development in Southeast Alaska.
The congressional delegation explained the importance of this issue to Alaskans and the need for assurances that the water quality in transboundary waters between Alaska and Canada will be maintained.Read more...