Jerry Fraser is publisher of National Fisherman. Melissa Wood is associate editor for Professional BoatBuilder magazine and a former associate editor for National Fisherman.
Written by Melissa Wood
Wednesday, 28 November 2012
Though Alaska is the biggest player in the U.S. seafood industry by far, the small role it plays on a global stage is surprising. The state hauled up 5.5 billion pounds in 2011, but that was only a small fraction of the world’s 100 million metric tons of seafood.
Despite hefty competition, however, there is good news for Alaska seafood — and its prices — according to Andy Wink of the McDowell Group. I watched his presentation about Alaska’s outlook for the Alaska Seafood Marketing Institute at Day 1 of the Pacific Marine Expo in Seattle on Tuesday.
In the salmon industry, for instance, global supply is expected to go through the roof as Chile continues to come back after disease sidelined its farmed product. More fish in the market typically means lower prices for all.
This is where Alaska’s image helps. Though fishermen can’t “throw more feed in the water,” said Wink, their product is special enough to be set apart so consumers value it above farmed product. “I think one of the most encouraging things we’re seeing is the value of Alaska salmon continues to rise despite that competition,” said Wink.
Fishermen can help with marketing too. Tyson Fick, ASMI’s communications director, said the organization is trying to get fishermen more involved in telling the story of Alaska seafood — by telling their own stories. ASMI is holding a photo contest where entrants can win an Ipad if they win in one of five different categories.
National Fisherman Live: 2/26/15
In this episode, National Fisherman's Online Editor Leslie Taylor speaks with Rick Constantine, vice president of marketing, Acme United Corporation, about Cuda corrosion resistant knives.
National Fisherman Live: 2/24/15
In this episode:
March date set for disaster aid dispersal
Oregon LNG project could disrupt fishing
NOAA tweaks gear marking requirement
N.C. launches first commercial/recreational dock
Spiny lobster traps limits not well received
Today Sen. Lisa Murkowski (R-AK) introduced legislation to extend a permanent exemption for incidental runoff from small commercial fishing boats.
The National Working Waterfront Network is now accepting abstracts and session proposals for the next National Working Waterfronts & Waterways Symposium, taking place Nov. 16-19 in Tampa, Fla. The deadline is Tax Day, April 15.Read more...