National Fisherman

Coastlines 

melissaMelissa Wood is associate editor for Professional BoatBuilder magazine and a former associate editor for National Fisherman.

 

 

Snapper-UnloadIf you're doing everything right, isn't it a good idea to be able to show that to people? Justine Simon runs Salt & Sea, a community supported fishery in Portland, Maine. Her husband is a fourth generation fisherman. Her goal is to connect Maine consumers to the best quality local fish. The fishermen she works with — who catch their fish using best practices — want that connection, too.

"The fishermen we work with take tremendous pride in what they're doing. They'll have heated conversations about which way to lay fish in the hold," she says.

Quality is priority, and they don't like it when their fish is not given the recognition it deserves.

"For these guys, it kills them when their boat's being unloaded and it's kicked off the boat or mixed in with other fish" for which maybe the same care wasn't taken. "For them it means a lot when we give them the customer feedback — people are raving about their fish."

The conversation reminded me of a discussion I had with Eric Brazer of the Gulf of Mexico Reef Fish Shareholders Alliance. I interviewed him for a story I'm writing for the June issue of National Fisherman about efforts to use cameras for catch monitoring instead of or in addition to human observers.

It's a cost issue, but it's also one of recognition. The fishermen Brazer works with would like electronic monitoring to help tell the story of the quality and sustainability of their fish. That story includes the success of the recently rebuilt red snapper fishery.

Extra accountability from cameras on fishing boats could help reinforce the Gulf Wild program, which tags a fish so the consumer can see the boat it came from and/or dock it was landed at. He says it was developed partly to disprove myths and rumors about gulf fish that followed the oil spill.

"It's more than just traceability, it's getting the most accurate information into the hands of anyone who touches the fish," he says.

It shows the importance of marketing. It's not just about adding value through best practices, but getting the word out about those practices. There are challenges to doing this, but consider this: Are you doing enough to ensure your fish and your hard work are getting the recognition they deserve?

As we've seen with the recent report from Oceana about the United States' "dirtiest fisheries," sometimes others will gladly tell the story for you, but it won't be a good one.

Photo by Bill Cochrane/Gulf Seafood News

National Fisherman Live

National Fisherman Live: 3/10/15

In this episode, Online Editor Leslie Taylor talks with Mike McLouglin, vice president of Dunlop Industrial and Protective Footwear.

National Fisherman Live: 2/24/15

In this episode:

March date set for disaster aid dispersal
Oregon LNG project could disrupt fishing
NOAA tweaks gear marking requirement
N.C. launches first commercial/recreational dock
Spiny lobster traps limits not well received

Inside the Industry

Alaska Gov. Bill Walker is required by state statute to appoint someone to the Board of Fisheries by today, Tuesday, May 19. However, his efforts to fill the seat have gone unfulfilled since he took office in January. The seven-member board serves as an in-state fishery management council for fisheries in state waters.

The resignation of Walker’s director of Boards and Commissions, Karen Gillis, fanned the flames of controversy late last week.

Read more...

Keith Decker, president and COO of High Liner Foods, will take over for the outgoing CEO, Harry Demone, who will assume the role as chairman of the board of directors. The Lunenburg, Nova Scotia-based seafood supplier boasts sales in excess of $310 million (American) for the first quarter of the year.

Read more...
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