The Boats & Gear blog is overseen by our Boats & Gear editor, Michael Crowley. It explores new construction projects, electronics, gear and equipment for the commercial fishing industry.
Written by Jes Hathaway
Thursday, 17 October 2013
The Oct. 1 blog of my fellow editor, Jessica Hathaway, entitled “Better know a fisherman” was about the promotion of the fishing industry through a federal program — Seafood 101.
It made me think of an earlier seafood promotion campaign intent on reminding people that seafood was “Delicious, Nutritious, Healthful.” It was a time when there was a great deal of despair in the country. It was the Depression of the 1930s and the uncertainty swirling across the country was pulling families and businesses into its void.
That included the fishing industry, which was in a “state of irresolution,” according to an editorial in the July 1932 edition of the Atlantic Fisherman. As a result, seafood was being undercut by the “decreased price of meats and other foods, which have attracted the public, always fickle and faddish in its tastes, away from it.”
Then the Linen Thread Co., which was involved with pretty much anything that had to do with thread — sewing thread, shoe threads, mattress twine, seine twine, tarred lines, nets, trawls — came up with an idea to end the “uncertainty and aimlessness.”
It was the “Eat More Fish” campaign. Initially it was directed at those within its own nationwide organization, telling its employees to eat more fish and to promote the idea to others.
Then the Linen Thread Co. started putting stickers on all their mail, both letters and packages. The three-color sticker measured 1 1/2 inches by 2 1/4 inches with the words “Eat More Fish — Delicious, Nutritious, Healthful.”
It wasn’t long after that the Linen Thread Co. started getting requests for the stickers in lots from 2,000 to 10,000. The stickers were 50 cents per thousand to produce, and the Linen Thread Co. sold them at cost. The stickers lacked advertising, so any company could use them.
In its editorial, Atlantic Fisherman saw the campaign as a confidence builder for the fishing industry that anyone could promote and at little expense.
Eighty-one years later the fishing industry and the country, while both have their problems, are in much better shape. Still, I wonder what would happen if a company like, say, Furuno, with business in both the recreation and commercial markets, put The Linen Thread Co. sticker on all its packages and letters? It wouldn’t hurt the fishermen, and I bet the company’s sales from the fishing industry would increase. Just a thought.
National Fisherman Live: 3/10/15
In this episode, Online Editor Leslie Taylor talks with Mike McLouglin, vice president of Dunlop Industrial and Protective Footwear.
National Fisherman Live: 2/24/15
In this episode:
March date set for disaster aid dispersal
Oregon LNG project could disrupt fishing
NOAA tweaks gear marking requirement
N.C. launches first commercial/recreational dock
Spiny lobster traps limits not well received
The Gulf of Maine Research Institute is partnering with restaurants throughout the region for an Out of the Blue promotion of cape shark, also known as dogfish. Starting Friday, July 3 and running until Sunday, July 12, cape shark will be available at each participating restaurant during the 10-day event. Cape shark is abundant and well deserving of a wider market.
As a joint Gulf of Mexico states seafood marketing effort sails into the sunset, the program’s Marketing Director has left for a job in the private seafood sector. Joanne McNeely Zaritsky, the former Marketing Director of the Gulf State Marketing Coalition, has joined St. Petersburg, FL based domestic seafood processor Captain’s Fine Foods as its new business development director to promote its USA shrimp product line.