National Fisherman


Readers from coast to coast depend on it to stay up to date on news, regulations, fish stocks, to research purchasing decisions and to stay informed of the newest vessel and product technology. And, with the evolution of online advertising there are more options than ever for you to get your message in front of National Fisherman's qualified audiences.

Whether you choose to advertise in print, online, or both, there's no better way to make sure your advertising has a national reach as well as comprehensive regional coverage than by placing your ad with National Fisherman.

National Fisherman Readers:*

62% actively use the magazine when making purchasing decisions.

88% are involved in purchasing decisions.

After seeing an advertisement in National Fisherman 54% of readers bought a product or service and 99% either contacted the company directly or visited their website.

When National Fisherman readers and evaluating options prior to making a purchasing decision, they consider the brand name of the product to be very important in the decision making process. Consider the following:

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Size of Vessels Owned/Worked On

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*National Fisherman Reader Survey, Publisher's Own Data

30,000** subscribers across the country use National Fisherman to:

  • Get new regulation information
  • Shop for communications equipment
  • Research new fishing technology
  • Buy a boat or improve their existing boat
  • Buy or research wheelhouse electronics
  • Repower their vessel
  • Identify websites for online research
  • Get show/even information
  • Network with other fishermen
  • Look for new products
  • Learn gear repair/improvement techniques

**National Fisherman Verified Audit statement June 2012


GenInf-3-nfmag13 mediakit thumbnailDownload the 2013 media kit,
including ad specs and editorial schedules here.


Inside the Industry

The anti-mining group Salmon Beyond Borders expressed disappointment and dismay last week at Alaska Governor Bill Walker’s announcement that he has signed a Memorandum of Understanding with B.C. Premier Christy Clark.

This came just days after his administration asked members of his newly-formed Transboundary Rivers Citizens Advisory Work Group to provide comment on a Draft Statement of Cooperation associated with Transboundary mining.


NMFS recently released a draft action plan for fish discard and release mortality science, creating a list of actions that they hope can better inform fisheries.

We know that fishermen have to deal with bycatch by discarding or releasing unwanted catch overboard, but there is a data gap regarding how those fish survive.

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Diversified Business Communications