National Fisherman


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Readers from coast to coast depend on it to stay up to date on news, regulations, fish stocks, to research purchasing decisions and to stay informed of the newest vessel and product technology. And, with the evolution of online advertising there are more options than ever for you to get your message in front of National Fisherman's qualified audiences.

Whether you choose to advertise in print, online, or both, there's no better way to make sure your advertising has a national reach as well as comprehensive regional coverage than by placing your ad with National Fisherman.

National Fisherman Readers:*

62% actively use the magazine when making purchasing decisions.

88% are involved in purchasing decisions.

After seeing an advertisement in National Fisherman 54% of readers bought a product or service and 99% either contacted the company directly or visited their website.

When National Fisherman readers and evaluating options prior to making a purchasing decision, they consider the brand name of the product to be very important in the decision making process. Consider the following:

GenInf-1-2010mediakit bargraph

Size of Vessels Owned/Worked On

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*National Fisherman Reader Survey, Publisher's Own Data

30,000** subscribers across the country use National Fisherman to:

  • Get new regulation information
  • Shop for communications equipment
  • Research new fishing technology
  • Buy a boat or improve their existing boat
  • Buy or research wheelhouse electronics
  • Repower their vessel
  • Identify websites for online research
  • Get show/even information
  • Network with other fishermen
  • Look for new products
  • Learn gear repair/improvement techniques

**National Fisherman Verified Audit statement June 2012

Inside the Industry

(Bloomberg) — Millions of dead fish stretched out over 200 kilometers of central Vietnamese beaches are posing the biggest test so far for the new government.

The Communist administration led by Prime Minister Nguyen Xuan Phuc has been criticized on social media for a lack of transparency and slow response, with thousands protesting Sunday in major cities and provincial areas.

Read more...

The Bristol Bay Regional Seafood Development Association released their board of directors election results last week.

The BBRSDA’s member-elected volunteer board provides financial and policy guidance for the association and oversees its management. Through their service, BBRSDA board members help determine the future of one of the world’s most dynamic commercial fisheries.

Read more...
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