National Fisherman


Readers from coast to coast depend on it to stay up to date on news, regulations, fish stocks, to research purchasing decisions and to stay informed of the newest vessel and product technology. And, with the evolution of online advertising there are more options than ever for you to get your message in front of National Fisherman's qualified audiences.

Whether you choose to advertise in print, online, or both, there's no better way to make sure your advertising has a national reach as well as comprehensive regional coverage than by placing your ad with National Fisherman.

National Fisherman Readers:*

62% actively use the magazine when making purchasing decisions.

88% are involved in purchasing decisions.

After seeing an advertisement in National Fisherman 54% of readers bought a product or service and 99% either contacted the company directly or visited their website.

When National Fisherman readers and evaluating options prior to making a purchasing decision, they consider the brand name of the product to be very important in the decision making process. Consider the following:

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Size of Vessels Owned/Worked On

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*National Fisherman Reader Survey, Publisher's Own Data

28,000** subscribers across the country use National Fisherman to:

  • Get new regulation information
  • Shop for communications equipment
  • Research new fishing technology
  • Buy a boat or improve their existing boat
  • Buy or research wheelhouse electronics
  • Repower their vessel
  • Identify websites for online research
  • Get show/even information
  • Network with other fishermen
  • Look for new products
  • Learn gear repair/improvement techniques

View the National Fisherman Verified Audit statement June 2016

Inside the Industry

The Center for Coastal Studies recently announced that Owen Nichols, Director of the Center for Coastal Studies’ Marine Fisheries Research Program, has been selected as this year’s recipient of the John Annala Fishery Leadership Award by the Gulf of Maine Research Institute. 

Read more ...

Cummins  announced the opening of a new Alaska service location on Kodiak Island last week that will serve as a service and support location for commercial marine applications.

Read more ...
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